MW-Ford_Brand_60-99.qxp 24/7/06 11:14 am Page 78 2D Communications Brochures Covers for brochures and similar collateral will now incorporate the vertical rule and feature the Ford Oval in a more dominant top right-hand location, with the ‘Feel the difference’ brand claim. Product naming will range left in line with the brand claim. Note: orange bar only appears on full-colour communications. FordTransit Feel the difference FordFocus Coupé-Cabriolet Feel the difference Mobility Advantage Our business is to keep your business going 78