MW-Ford_Brand_21-59.qxp 21/7/06 4:25 pm Page 40 Box with sub-brand Whenever a sub-brand is used, it must always be reproduced at the same size as the brand claim. The position of the box should follow the guidelines shown opposite, where: E Sub-brand (nameplate, service, product or organisation) F Area for secondary information e.g. title, date, etc. ‘X’ is derived from the height of the Ford Oval. The distance between the left-hand side of the box and sub-brand (E) should be ‘X’. However, for print ads and posters, this must be reduced to 1/2 ‘X’. The minimum distance between the right-hand side of the sub-brand (E) and the left-hand side of the brand claim (B), must not be smaller than ‘X’ and can be increased by multiples of ‘X’. The distance in the example shown is 2 ‘X’. 40