Ford Blue Use this Ford Signature over white or light backgrounds and images that allow optimum legibility. CMYK files are for digital and offset printing. RGB files are for screen use. Spot files are for one-color printing. Restricted Black This is a restricted asset reserved for situations when color cannot be used, as in black-and-white printing, etching or stenciling. File names: Ford_Signature_Blue_Print_CMYK_v1.eps Ford_Signature_Blue_Print_Spot_v1.eps Ford_Signature_Blue_Screen_RGB_v1.eps Ford_Signature_Blue_Screen_RGB_v1.svg Ford_Signature_Blue_Screen_RGB_v1.png File names: Ford_Signature_Black_Print_K_v1.eps Ford_Signature_Black_Screen_RGB_v1.eps Ford_Signature_Black_Screen_RGB_v1.svg Ford_Signature_Black_Screen_RGB_v1.png White Consumer testing shows greater recognition of the Ford Brand when this asset is used on top of Ford Blue; however, it may sit on top of colors, imagery, patterns and textures that allow optimum legibility. The Ford Signature should be prominent and cannot be obscured. Please see the following page for examples. File names: Ford_Signature_White_Print_v1.eps Ford_Signature_White_Screen_RGB_v1.eps Ford_Signature_White_Screen_RGB_v1.svg Ford_Signature_White_Screen_RGB_v1.png Ford Signature Home CONFIDENTIAL © 2021 Ford Motor Company. All Rights Reserved. DRAFT 05 DRAFT 05
Ford Brand Standards Guide Page 13 Page 15