Use Only Our Brand Font, Ford Antenna Headlines Are Set in Ford Antenna Medium Limit Headlines to Eight Words When Possible Headlines Should Be Left-Aligned Use Title Case * for Headlines Optimal Leading for Headlines Is 1:1 Use Auto Leading for Body Copy Set Tr a c k i n g to Zero Use Optical Kerning * For title case, capitalize the first and last word, and all other words except articles (a, an, the), coordinating conjunctions (and, or, but, etc.) and (short) prepositions (in, on, for, up, etc.). Lorem Ipsum Dolor Sit Amet Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. Avoid Long, Wordy Headers That Lose Visual Impact and Clutter the Communication Don’t Make Your Headline Diminutive Centering Ty p e Is Another Brand avoid all lower case No Mixing Header Weights No Period After Headline. SETTING BODY COPY IN ALL CAPS IS DIFFICULT TO READ AND SHOULD B E AVO I D E D . W i d e O p e n T r a c k i n g Is Hard to Read Avoid Non-Approved Weights of Ford Antenna Do Don’t Home CONFIDENTIAL © 2021 Ford Motor Company. All Rights Reserved. DRAFT 05 DRAFT 05