About Erik Carlson In the role as a President and CEO of Notified, he leads the company's global strategy, driving innovation to help clients control and amplify their corporate narrative in a complex media landscape. A seasoned and results-driven executive, Carlson brings a wealth of experience in leading complex business transformations within private equity-backed environments. His background spans over a decade in various executive positions at Notified and its predecessor, West Corporation, including COO, CFO, and CPO.