The Experience-Focused Leaders Podcast
Where strategy meets story
In today's hyper-competitive landscape, customer experience isn't just a differentiator – it's the battleground. The Experience-Focused Leaders Podcast dives deep into the minds of today's most innovative business owners and executives, uncovering the principles, strategies, and hard-won lessons behind their customer experience triumphs.
Join us weekly as we explore the dynamic world of modern business through the lens of experience, from cutting-edge marketing tactics to future-proof employee engagement and the transformative power of AI. If you're a seasoned business leader ready to elevate your customer-centric approach, you've found your tribe.
Meet your host
Alex Shevelenko isn't just talking about experience – he's building it
As CEO and Founder of RELAYTO, a leading Content Experience Platform, Alex empowers brands to transform static content into dynamic, engaging journeys. But his passion extends beyond software. He's on a mission to illuminate the path for business leaders seeking to build exceptional experiences at every touchpoint.
With a background spanning leadership roles at Salesforce, SAP, Microsoft, and Oliver Wyman, and an MBA from Stanford, Alex brings a unique blend of real-world business acumen and academic rigor. He's a sought-after expert in Marketing, Customer & Employee Experience, the Future of Work, and the impact of AI and Cloud, and his insights are about to become your weekly dose of inspiration and strategic fuel. He's also the author of the upcoming book, 'The Experience Is The Message', further solidifying his position at the forefront of the experience revolution.
Join Alex as he curates conversations with the leaders shaping the future of business – all on the Experience-Focused Leaders Podcast.
What Will You Discover?
Every week, tune in to unlock actionable insights and strategies to:
🧭 Navigate the Future of Work
Explore how leading companies are adapting to remote teams, evolving technologies, and changing employee expectations.
🤖 Embrace the Power of AI & Cloud
Discover how cutting-edge technologies are transforming customer and employee experiences.
📈 Gain Proven Marketing Strategies
Discover innovative marketing approaches that cut through the noise and build lasting customer relationships.
📚 Hear Real Stories from Real Leaders
Learn from the successes (and challenges!) of seasoned business owners who are driving experience innovation in their industries.
📊 Stay Ahead of the Curve
Keep your finger on the pulse of the latest trends and best practices in the ever-evolving world of customer and employee experience.
Share Your Expertise. Amplify Your Impact.
Become a podcast guest
Are you a seasoned business owner or executive who lives and breathes customer experience? Do you have a compelling story to share about building exceptional experiences and driving business success? We want to hear from you!
The Experience-Focused Leaders Podcast is actively seeking dynamic leaders to join Alex as guests and share their invaluable insights with our engaged audience of experienced professionals. This is your opportunity to:
📣 Position Yourself as a Thought Leader
Share your expertise and become a recognized voice in the experience-focused leadership space.
🎯 Reach a Highly Targeted Audience
Connect with ambitious business owners and executives eager to learn from your experiences.
🚀 Elevate Your Brand
Increase visibility and awareness for yourself and your company within a relevant and influential community.
🤝 Network with Like-Minded Leaders
Join a network of forward-thinking professionals passionate about customer experience excellence.
🌱 Contribute to the Collective Growth
Help fellow leaders and build even more impactful businesses.
Ready to share your journey and inspire others?
Tune In. Level Up.
Don't miss a single episode of expert insights and experience leadership
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Just ask Siri or Alexa: Say, “Hey Siri / Alexa, play Experience-Focused Leaders Podcast.
Beyond the Podcast
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You've heard about the podcast, now delve deeper into the "why" behind it all. Alex Shevelenko's commitment to exceptional experiences extends far beyond just insightful conversations. His passion stems from a core belief: that in today's world, the experience truly is the message.
This conviction is what led him to address a crucial gap he saw in the business world...
Why Alex Founded RELAYTO?
Bridging the gap from static to dynamic experiences.
Why change the good-old PDF? During Alex’s career building iconic business software products, everything evolved into a more compelling experience, except print-optimized PDFs. There are 10,000 times as many PDFs as web pages today*. Yet in our attention-poor world, PDF is where must-read publications, presentations & knowledge goes to die. It's the coffin for you big ideas on screens.
So Alex founded RELAYTO to transform static, pre-Internet & pre-mobile content into a digital experience fit for modern humans. (See & hear his own http://rla.to/pitch. It used to be a PDF.)
It worked! To date, RELAYTO users at organizations like Accenture, Salesforce, SaaStock, Ogilvy, Newsweek & PwC have authored over 75 award-winning interactive experiences. And it's just the start since the AI-powered platform gets smarter with every document it makes, manages and measures.
Trained by brilliant professors during his Stanford MBA, Wharton BSE and the University of Pennsylvania BA studies, Alex credits his wife and 3 kids as his most demanding and inspiring teachers. For example, they are not impressed by this bio.
That's Alex’s story. His dream is that you share yours with RELAYTO.
