Front Pitch Original Template

Series C Work happier

Why am i doing this?

Why am i doing this? Impact Belonging Front

Why am i doing this? Work happier

Why am i doing this? glassdoor Great Place eNPS To 2019BEST Work PLACES Certified JUL 2019 - JUL 2020 TO USA WORK 94 5.0

Business email is huge and growing 1 130 billion billion

It’s also the biggest bottleneck for productivity 1 inbox only ever accessible to 1 user +1K I had already sent them an estimate! No visibility Duplicated work Email overload

Attempt to solve the problem Outside of email are making it worse More copies Each tool We still get of the same info wants attention More email

Front flips the email model upside down Inboxes become accessible to many users Information Efficiency and Focus access Speed

Front acts as the conductor of your team 1 Quartet 1 Orchestra 1 Piano

Each job falls somewhere along the axes of email and workflow Needs complex workflow x IT Manager, Bigco x Support rep, Bigco x Recruiting x Insurance broker x Support rep, (SMB) x Professional services Communication Relies on email to get x EA/exec x Supply chain can take any form work done x Product manager x Inbound sales x HR manager x Software Engineer x Field sales x Marketing manager Doesn’t need workflows

This quadrant of the market is gradually switching to Front Needs complex workflow 1 This space is Front’s to own Relies on email to get Communication can take work done any form Doesn’t need workflows

2014-2018: Strong growth (yet mostly organic) ARR Growth Quarterly revenue cohorts User cohorts by join date 2019 2019 2019 Q2’14 Q2’15 Q2’16 Q2’17 Q2’18 Q2’19 Q2’14 Q2’15 Q2’16 Q2’17 Q2’18 Q2’19 Q2’14 Q2’15 Q2’16 Q2’17 Q2’18 Q2’19 +5,500 137% 54% of current Customers net $ Customers users joined in 2019

2019: Deliberate approach to growth We have identified the use cases where Front’s fit is strongest Diversity of industries (% of revenue) Diversity of use cases (% of customers) Software Customer Support Logistics CEO/Owner Professional Services Operations Ecommerce/Retail Sales/Business development Financial/Insurance Health fitness Client Services/Success Marketing/Design Marketing/Design Hospitality Engineering/Product Travel Account Management Travel/Hospitality Project Management Events/Experiences Finance/Legal Manufacturing Other Financial Services 0% 5% 10% 15% 20% Ecommerce Marketing/Advertising Other

2019: Deliberate approach to growth We know these buyers, where to find them, what to tell them Head of Client Services VP Operations @ growing Accounting firm @ 3PL & 4PL Director of Ops Head of Customer @ Corporate Travel Agency Success @ 3PL & 4PL

2019: Deliberate approach to growth We leverage this knowledge to build a predictable sales org. Outbound Opportunities Repeatable sales motions Deals over $XXk ARR 150% 125% 100% Start of Outbound 75% 50% 25% 0% 1/9 3/19/2019 5/19/2019 7/19/2019 9/19/2019 Q3 ‘18 Q4 ‘18 Q1 ‘19 Q2 ‘19 Q3 ‘19 0 5 10 15 20 25 30 35 40 New Business Outbound Outbound Opps / Ramped BDR Post sales Inbound Outbound Opps / Ramped BDR Attrited

This market can sustain a strong business… 5.5B ARR Potential just Cash efficiency on “strong fit” use cases Logistics (“pure players”) $360M $XXm* Supply Chain departments $1.2B Property Management $760M spent to reach Mortgage Brokerages $760M Corporate Travel $425M Real Estate Brokerage $230M $XXm* Accounting $900M In ARR Marketing Agencies $640M Q1’18 Q2’18 Q3’18 Q4’18 Q1’19 Q2’19 Q3’19 Boutiques Hotels $200M LTV/CAC & Resorts

…but we can make it bigger Needs complex workflow 500M users live In this quadrant Relies on email to get Communication can take work done any form This space can be captured 2 Doesn’t need workflows

We’ve laid the foundations of a great email product Share of users per type of usage Shares inbox Mixed usage Individual inbox 100% 80% 60% 40% 20% 0% Q1’17 Q2’17 Q1’18 Q3’18 Q1’19 Q3’19

Current users can’t seem to get enough of Front… Internal comments exchanged grow faster than External messages sent (+125% YoY) 72% OF MAUs are DAUs 148 min In app / user / day Q2’14 Q2’15 Q2’16 Q2’17 Q2’18 Q2’19

…yet they keep asking . We’re always trying to find ways to integrate our systems ont r ont user r A F ving F ’t do and bring it all into one place so that’s a great thing to e lo e ar e didn W “ Build towards. No one wants to have 10 tabs open on 3 I am mad w different monitors just to stay in front of your business. this a long time ago And Front seems like a place where people enjoy living- like as a home screen. I mean, in our business, we just have a lot of different places where information is Inputted and stored and we have to go to recover it. Front Is where everybody meets, that’s the intersection of all The information, it’s the place where everyone ends up A F r ont user residing to solve a given problem.” Help! I w f or E ant t V o use F ER genuinely lif A very kind customer Y THING r ont Thank y . It’ s e c hanging. ou 21 / 25

The end game: Building the platform For collaboration

We’re already delivering this promise today Integration with Of customers Directly leverage 523rd parties 55%use this platform 18%on API

Thank you