7.0 Tone of Voice 7.01 Overview 7.02 Optimistic, Precise and Simple B2B Print Advertising Version 1.0
General Electric Brand Book Page 52 Page 547.0 Tone of Voice 7.01 Overview 7.02 Optimistic, Precise and Simple B2B Print Advertising Version 1.0
General Electric Brand Book Page 52 Page 54