13.14 Newspaper Financial Times (Worldwide) Always position the Monogram and tagline lock-up in the lower left corner. The lock-up and brand architecture components always align to the left side of the grid. Grid Template 0.35" 13.625" 27.25/28.25pt GE Inspira Regular GE Market Name Solution Platform Live e v i 22" L Monogram 1.3" imagination at work 27.25/28.25pt GE Inspira Regular B2B Print Advertising Version 1.0
General Electric Brand Book Page 98 Page 100