Cereal Partners Worldwide Our Cereal Partners Worldwide (CPW) joint venture with Nestlé makes and markets cereals globally outside North America. CPW is committed to making breakfast better by providing nutritious, tasty and convenient breakfast cereals. For more than a decade, CPW has been improving the nutrient density of its global product portfolio to increase beneficial ingredients and nutrients that are important to a balanced diet — such as whole grain and fiber — and reduce ingredients like sugar and sodium. Actions: Since 2003, CPW has increased the use of whole grains by 50%. Along with international health organizations, industry peers and other partners, CPW and General Mills participate in the Whole Grain Initiative , a global effort to increase consumer awareness of the importance of whole grains and promote greater consumption of them. With the initiative, CPW and General Mills support the annual International Whole Grain Day each November to encourage consumption of whole grains worldwide. Results: * n 100% of CPW breakfast cereals that carry the green banner are made with a minimum of 8 grams of whole grain. n 99% of CPW cereals and bars meet the Codex requirement for being a source of fiber. n 95% of CPW cereals and bars have less than 450 milligrams of sodium per 100 grams. n 76% of CPW cereals and bars have less than or equal to 2 teaspoons of sugar (7.5 grams) per serving. *Based on data for January to December 2021. Our approach: Today’s fast-changing food landscape requires rapid innovation and a steady stream of new ideas. General Mills has been a leader in food innovations throughout our history, dating back to advances in milling technology more than 150 years ago. Today, we invest in food innovations through 301 INC, the venture capital arm of General Mills, and through G-Works, our corporate venture studio. Looking ahead, we are building food solutions for tomorrow’s families by focusing on disruptive growth opportunities that extend beyond launching and supporting emerging food brands to consider not only what we offer, but also how we serve consumers. We are exploring new ways to build, invest and partner to create the next growth engine for General Mills and deliver innovative food solutions that solve consumer problems. Highlights of our progress during 2021 are listed below. 301 INC partners with entrepreneurs to accelerate their growth by nurturing the skills of founders and providing access to a team of General Mills functional experts across marketing, sales, operations and R&D who serve as partners to the brand teams, helping them to meet the evolving needs of consumers faster than ever. In fiscal 2021, we continued to grow our 301 INC portfolio and support for entrepreneurial brands. G-Works is changing the way the company innovates. The group started in 2019 within our North America Retail segment and includes several small, nimble teams focused on a transformational business, trend or project related to solving a consumer need. G-Works launched several new brands in fiscal 2021, including: n Good Measure nutrient-dense products with little impact on blood sugar n Bold Cultr cheese alternative made using a precision fermentation process n Doolies products — smoothies, bites and bars made with fruits that are good for digestion and naturally occurring fiber — support a healthy digestive system to help kids avoid constipation Investing in food innovations 301 INC partners As of December 2021, we have 9 partners. GENERAL MILLS GLOBAL RESPONSIBILITY 14 Food Planet People Community r Good Measure, Bold Cultr and Doolies are three new brands launched in 2021. v Outside of North America, Cheerios is available in selected markets worldwide through CPW.
GeneralMills Global Responsibility Report Page 15 Page 17