GFCO Brand Book

GFCO Branding Standards V.4.3 EFFECTIVE 8/17/2020

Legal Usage of the GFCO Certiifcation Mark MASTER LOGO The GFCO certiifcation mark may only be used by companies who have successfully completed the GFCO certiifcation process and hold a valid certiifcate. This artwork may not be modiifed. Certiifcation Marks CONSOLIDATED LOGO The certiifcation mark consists of a master logo which may be used in a 3-color or 2-color variation and a consolidated logo in a 3-color or 2-color variation. The 3-color master logo is the preferred variant for marketing and product applications. The consolidated logo may be used on products less than 2 oz. net weight, and/or when there is not ample space for the master logo. 2

Variations The logo is 2 or 3 solid colors, it is not transparent. When using a 2-color palette, you may use either black and white variation (as shown to the right) or two colors of your choosing (as shown on page 5). One color is used for the words, outline and ifll for the ‘GC’. The second color of the pallete is a solid (no gradient or design) ifll color for the letter g and the box. When choosing a 3-color palette, you must use the color palette shown on page 6. WHITE FILL THREE COLOR REVERSED OPTIONS 3

Clearance The safety area around the master logo is deifned by the height of the ‘g’ in ‘gluten’. The safety area around the consolidated logo is deifned by the 1/4 the width of the enclosure. These deifned areas should always remain clear of any image or type. This is the minimum space, more space is always preferred. Sizing Certiifcation Body Identiifcation The appropriate size for the master logo is a minimum Packaging may display the logo, seal or other identifying mark of the certiifcation of 0.5 inches wide by .34 inches high. body along with the GFCO mark, providing that this logo, seal or mark is not The appropriate size for the consolidated logo is a displayed on the front of the package, near the GFCO logo, or more prominently minimum of 0.25 inches wide by .31 inches high.. than the GFCO logo. USDA Products When the logo is used on products regulated by the USDA, it should appear, unmodiifed, on the front of the package. 0.34” 0.31” On the product information panel, the name of the certiifcation body used for the product’s GFCO certiifcation should be provided, preceded by a statement 0.5” 0.25” such as “Certiifed gluten-free by....”. You may also display the certiifcation body’s business address, internet address or telephone number after this phrase. 4

Associated Brand Colors It is preferred that the GFCO logo is displayed in black and white or in the GFCO brand colors; however, an associated brand may use the logo in a two-tone color palette as long is there is enough contrast with the background. Correct variations of 2-color logos. Incorrect variations of logos. This is a 3-color pallete. Please This logo is missing “certiifed” This is a 3-color pallete. Please This logo is used with a see page 6 for appropriate “GFCO.ORG”. Logo cannot be see page 6 for appropriate colors. transparent background. colors. motiifed. The ifll must be solid. 5

Colors 3-COLOR REQUIRED VERSION Legibility and contrast are very important for the logos. The 3-color version is the preferred color palette. The supporting brand colors consist of a dark purple Dark Purple Vibrant Green and a vibrant green. PMS 2685 PMS 368 c.91 m.100 y.0 k.49 c.57 m.0 y.100 k.0 If using a 2-color version black and white is the #260859 #7ac143 preferred palette. White c.0 m.0 y.0 k.0 #FFFFFF 2-COLOR PREFERRED VERSION Rich Black White c.60 m.40 y.40 k.100 c.0 m.0 y.0 k.0 #000005 #FFFFFF 6

GFCO LOGO USE POLICY This GFCO Logo Use Policy (“Policy”) is a part of the Certiifcation Agreement Gluten-Free status of such Product. No other trademark, certiifcation entered into between the Company and GFCO. The Certiifcation Agreement mark, logo, or image may be placed on the Product Label of a Product is incorporated by reference in this Policy. Deifned terms used but not if such other mark is confusingly similar to the Certiifcation Mark, as deifned herein have the meanings set forth in such Certiifcation Agreement. determined by GFCO in its reasonable discretion. GFCO may, but is not If any provision set forth in this Policy conlficts with any provision of such required to, grant limited exceptions to this Section in a written document Certiifcation Agreement, the provision set forth in this Policy will control. duly executed by GFCO. 1. “Label” means the label, container, or package for a product displayed at 5. If Promotional Materials related to the Products also identify or promote retail and setting forth the Universal Product Code (“UPC”) for the product non-Certiifed products, then the text and layout of such Promotional and other product information. Materials must clearly associate the Certiifcation Mark only with the Products. As used herein, “Certiifed” refers to Products and Ingredients 2. Company will provide GFCO a packaging proof for each Product Label that are the subjects of a current and valid Certiifcation. All Promotional (the “Product Label proof”) before such Label is printed for use with or Materials must be preapproved in writing by GFCO. on a Product. The Product Label proof must depict the Certiifcation Mark, along with the name of the Product, except for bulk Product items 6. Company acknowledges GFCO’s exclusive rights to the Certiifcation Mark clearly identiifed as such on the Product Schedule. Within iffteen (15) and all goodwill associated therewith, and that any and all use of the days following your receipt of a Product Label proof, GFCO will notify Certiifcation Mark inures to GFCO’s sole beneift, successors and assigns. Company whether such Product Label proof is approved (an approved Company may not challenge GFCO’s exclusive ownership rights in and label, the “Approved Label”). Company will print only the Approved Label to the Certiifcation Mark, nor take any action inconsistent with GFCO’s on all Product packaging and will not make any material change to an rights in the Certiifcation Mark. Company shall not adopt, use, apply to Approved Label without ifrst obtaining prior written consent from GFCO. register, and/or register as your own any trademarks, words, or designs Company will notify GFCO in writing of any change in the name of a confusingly similar to or that dilute the Certiifcation Mark. Product no later than twenty (20) calendar days before the effective date of such name change. The ifnal Approved Label that is printed on Product 7. Company shall display the Certiifcation Mark only in a positive manner. packaging is referred to herein as a “Product Label.” Company will not use the Certiifcation Mark in any way that disparages GFCO or its services, nor use the Certiifcation Mark in any manner that 3. The Certiifcation Mark may not be placed on a Product Label using a would diminish or otherwise damage GFCO’s goodwill or the goodwill rubber stamp, ink-jet, or adhesive sticker unless prior written consent is associated with the Certiifcation Mark. Such prohibited uses include obtained from GFCO. without limitation uses that could be deemed obscene, pornographic, excessively violent, or otherwise in poor taste or unlawful, or that 4. The Certiifcation Mark must be the only trademark, certiifcation mark, purposely encourages unlawful activities. logo, or other image that appears on a Product and is related to the 7

GFCO LOGO USE POLICY (cont.) 8. Company may not alter or modify the Certiifcation Mark or allow others 12. `Company will not publish or distribute Promotional Materials that state or to do so, except as speciifcally contemplated by these GFCO Branding imply certiifcation of products other than the Products. Company will not Guidelines. make any misleading statements regarding a Product’s Certiifcation. You will not use GFCO Certiifcation in a manner that may bring GFCO or GIG 9. Company acknowledges and agrees that GFCO may, in its sole into disrepute. discretion, change the Certiifcation Mark from time to time. If so, GFCO will provide Company reasonable written notice. Company acknowledges 13. Company will not provide incomplete information in response to and agrees that all Product Labels printed after the date of such notice Certiifcation veriifcation requests from third parties, including without must display the changed Certiifcation Mark. Company may sell-through limitation providing an incomplete copy of the Certiifcation certiifcate that Product with Product Labels bearing the prior iteration of the Certiifcation GFCO has provided to Company. Mark and printed prior to the date Company received notice from GFCO of the change to the Certiifcation Mark. 10. Company’s failure to comply with any of the provisions of this Logo Use Policy will constitute a breach of the Certiifcation Agreement. Such breach will entitle GFCO to, in its sole discretion: (i) suspend performance under this Agreement and Company’s right to use the Certiifcation Mark, (ii) terminate the Certiifcation Agreement, and/or (iii) pursue any and all rights and remedies available to GFCO under the Agreement or by law. Such remedies include without limitation equitable or injunctive relief and actual damages sustained as a result of the breach. 11. Company will not cause or permit any non-Certiifed product that is identical or similar to a Product (each, a “Similar Product”) to be produced, manufactured, processed, packaged, re-packaged, or labeled at a Plant or at any other location. Such prohibition applies whether or not such product bears the Certiifcation Mark, without ifrst obtaining GFCO’s prior written consent. To avoid doubt, a product with an entirely different brand name or with a Label that is markedly distinct (as determine in GFCO’s sole discretion) from the Label on a comparable Product will not be considered a Similar Product. 8