17 GLOBALGIVING BRAND GUIDE Hopeful faces full of genuine joy People looking at the camera Personality and character Collaboration and people working Our project themes (education etc.) Animals and plants Empowered, confident people Diversity of every kind Stereotypes being challenged High quality and color Great photos are the foundation of the GlobalGiving brand. They help bring our human, authentic, personal, relationship- driven values to life. Variety and inclusiveness are important to us. Groups of photos should represent the breadth of the projects we support, demonstrating the geographical, generational, cultural, and social diversity of our nonprofit partners. We want everyone to be equally represented through our imagery. We favor photos with bright colors, bright light, contrast, depth, and dynamic composition. All photos used should be high resolution (at least 1000 pixels wide) and should follow the guidelines listed on the right. Blurry, grainy, or low quality photos should not be used even if the content is good. Choosing Great Photos IMAGERY Do use images of: