23 GLOBALGIVING BRAND GUIDE BRAND ELEMENTS EXAMPLE 2 The top example on the right is a social media image used for sharing on Facebook. It combines a photo that includes eye contact, good composition, bright color, and a person portrayed in a dignified light. It also uses white Aleo text over the photo and a jumbo quotation mark for added interest. EXAMPLE 3 The bottom example on the right is a photo of one of our Gift Cards. The card itself includes the diamond world map over our brand blue. While not from one of our projects, the photo still follows our photo guidelines: bright color and light, context, high quality and in focus, and a human or personal touch. Combining Our Elements (continued)