13 GLOBALGIVING BRAND GUIDE headlines, callouts, and quotes, no italics and no all caps body copy + small text, italics and all caps okay ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()-=+ Our Fonts Our two fonts include one serif and one sans serif—Aleo and Open Sans. They are both clear, legible, modern typefaces that work well in print and online. Each of the “font families” include many “weights” like light, regular, and bold. They can each be downloaded online for free at FontSquirrel.com (Aleo) and Google.com/fonts (Open Sans). For headlines, quotes, and larger text, Aleo is best. For body copy, subheadlines, captions, and smaller text use Open Sans. Please do not use Aleo in italics or in All Caps. TYPOGRAPHY Aleo Open Sans
GlobalGiving Brand Book Page 12 Page 14