28 GLOBALGIVING BRAND GUIDE Our Purpose MISSION To transform aid and philanthropy to accelerate community-led change VISION Unleashing people’s potential to create positive change THEORY OF CHANGE GlobalGiving works to ensure individual donors, companies, foundations, nonprofits and the entire social sector are more accountable to the vision and priorities of affected communities by: 1. driving more funding toward higher-impact community-led organizations, 2. exploring the relationship between community led organizations, trust, and impact, and 3. helping nonprofits IDENTITY