GMC Brand Book

GMC ADVERTISING GUIDELINES

NEVER SAY NEVER. The three words that describe the attitude behind human progress serve well to define the ideas that drive every GMC. For over a century, our engineers have overcome compromise with innovation, making GMC known for creating capabilities that lead to new achievements. That reputation is why people who hold themselves to a higher standard choose GMC above all others. It makes us uniquely qualified to say – GMC. WE ARE PROFESSIONAL GRADE. BRAND DNA: Uncompromising, Capable, Extraordinary BRAND BENEFIT: Enables the expert in you THEME LINE: GMC. We Are Professional Grade. CHARACTER: Confident, Undaunted, Leader

TERRAIN: PRODUCT/BUYER ATTRIBUTES NEVER COMPROMISE DRIVEN, PREPARED, VERSATILE, SMART ROLE WITHIN THE BRAND The smallest, most efficient member of GMC’s capable family. It AGE: 25-45 further expands the brand’s reach and ability to attract younger, GENDER: 50% MALE, 50% FEMALE non-truck-oriented customers (generally former car owners). HH INCOME: 75K+ WHAT IT’S BUILT TO DO Have the confidence to take on anything. WHO WILL DRIVE IT People who are bright-eyed, smart and driven, not willing to compromise. They pack 18 hours of activities into eight because they are relentlessly driven to realize their goals. They need a vehicle that can keep up and work as hard as they do. PERCEPTUAL SPACES Terrain is as active as the person that purchases it. It is a natural fit at the gym, the beach or anywhere that poses a physical challenge for its driver. PRODUCT FEATURES Spacious, smart and efficient, GMC Terrain offers more ideas per square inch: remote keyless entry, Touch-Screen Navigation ® System, IntelliLink, Bluetooth, USB port, rear power liftgate and rear-vision camera. True to the GMC-brand heritage, Terrain features bold, professional-grade SUV styling, an interior with the head and leg room of a full-sized SUV and the MultiFlex sliding rear seat. Plus, Terrain offers best-in-class highway fuel efficiency.

ACADIA: PRODUCT/BUYER ATTRIBUTES LEADS BY EXAMPLE HEROIC, TAKE CHARGE, STRONG, CATALYST ROLE WITHIN THE BRAND GMC Acadia is the crossover to be admired. Its proven AGE: 30-54 strength and inherent ability set it apart from the competition GENDER: 50% MALE, 50% FEMALE in a crowded segment. HH INCOME: 100K+ WHAT IT IS BUILT TO DO Be the crossover other crossovers look up to. WHO WILL DRIVE IT Leaders in everything they do, they’re role models within their families and careers. They understand life is what you make of it and control situations by making things happen on their own. PERCEPTUAL SPACES GMC Acadia isn’t intimidated in any setting. It fulfills any role with poise. PRODUCT FEATURES GMC Acadia is the stylish GMC, featuring confident crossover styling with professional-grade strength. GMC Acadia protects with 360 degrees of safety. It’s the most efficient eight-passenger crossover or SUV on the highway. Combining capacity with comfort, its spacious interior is the largest in its class; no other crossover offers more cargo volume behind the third row.

YUKON: PRODUCT/BUYER ATTRIBUTES CONFIDENTLY IN COMMAND BALANCED, PROACTIVE, CAPACITY, DISCERNING ROLE WITHIN THE BRAND The traditional large SUV. Provides power, size and comfort for AGE: 35-54 carrying people/cargo and towing boats/trailers. GENDER: 60% MALE, 40% FEMALE HH INCOME: 100K+ WHAT IT IS BUILT TO DO Deliver an advantage on the road with its superior presence and performance. Its size and strength are a formidable example of GMC’s engineering excellence. WHO WILL DRIVE IT Proactive people living rich, satisfying and successful lives. They have worked hard to achieve the comforts of life, but it’s not about prestige, it’s about a life well lived. They feel in charge of their lives and ready to take on any challenge. PERCEPTUAL SPACES GMC Yukon is a vehicle for those who lead big, balanced lives. You’d be likely to find it at the weekend home of an accomplished executive. PRODUCT FEATURES Makes drivers feel confident on the road. A 6-speed transmission with Driver Shift Control, automatic locking rear differential and StabiliTrak with proactive roll avoidance provide power and control. Bluetooth, Bose® audio, 10-way power adjustable front seats and a Rear-Seat Entertainment System reward passengers with a first-class experience.

SIERRA: PRODUCT/BUYER ATTRIBUTES MASTER AMONG A SEGMENT COMMITTED, PROVEN, LEADER, POWERFUL ROLE WITHIN THE BRAND OF APPRENTICES The brand anchor. Sierra is experienced and proven; its AGE: 25-54 capability and power set the tone for the rest of GMC. GENDER: 80% MALE, 20% FEMALE HH INCOME: 60K+ WHAT IT IS BUILT TO DO Be the ultimate expression of professional-grade engineering from engineers who never say never. WHO WILL DRIVE IT The leaders and the best. They possess a never-say-never attitude; “can’t” isn’t a word in their vocabulary. They don’t wait for things to happen, they make them happen through preparation, hard work and flawless execution. Up for any challenge, their truck is a reflection of their work ethic and attention to detail. PERCEPTUAL SPACES Sierra has the same strong presence on the toughest job sites as it does at a meeting with clients (after all, it is the best- looking truck out there). PRODUCT FEATURES Sierra’s exterior styling conveys strength, power and capability; it provides the confidence to handle any situation. Sierra’s spacious interior boasts generous storage space. It also offers one of the broadest engine lineups in the industry, from job-ready Work Truck models to the unique combination of performance and luxury found in Sierra Denali. Sierra’s powerful Vortec-based powertrains deliver the unlikely combination of power and excellent fuel efficiency.

DENALI: PRODUCT/BUYER ATTRIBUTES TOP OF THE LINE, NOT OVER THE TOP ACCOMPLISHED, SELF-ASSURED, SOPHISTICATED, ROLE WITHIN THE BRAND IMPRESSIVE Denali is a cut above GMC’s ultimate expression of attitude plus altitude. AGE: 25-54 GENDER: 50% MALE, 50% FEMALE WHAT IT IS BUILT TO DO HH INCOME: 125K+ Exhibit the most premium and polished example of professional-grade engineering. WHO WILL DRIVE IT Affluent and accomplished individuals who want the best of the best. They take pride in their refined and sophisticated taste and know how to show it. The vehicles’ capabilities prove that Denali is more about being intelligent and self-assured than it is about flash. PERCEPTUAL SPACES As GMC’s most impressive vehicles, a Denali will stand out anywhere. Whether driving on urban streets at night or parked in front of a well-regarded restaurant, Denali will turn heads. PRODUCT FEATURES GMC Denali is the pinnacle of GMC engineering expertise Denali offers increased power and capability while delivering a quiet, smooth ride. The signature honeycomb chrome grille and monochromatic exterior signal that there’s something special on the inside. Drivers enjoy luxurious comfort while they command the road. Denali’s attention to detail is demonstrated through interior appointments that include a leather-wrapped steering wheel with real wood inlay, interior wood tones and chrome accents.

BRAND GUIDELINES UNDERSTANDING THE BRAND COMPOSITION Every piece of communication needs to be engineered with the model’s personality and style. Besides using environments to GMC INFORMATION MODULE same care and precision used to create a GMC. Every differentiate individual models, we will use slightly different Unifying the way we present information across all GMC product assignment is an opportunity to showcase our never-say-never color palettes for each line, dictated by the individual lines is a lofty goal, considering the wide range of benefits attitude. To give shape and structure to our accomplishments characteristics of the vehicle line. The cohesiveness of the and features that each model can offer. Our new, modular-type and successes, we are evolving the presentation of GMC overall presentation will be an important unifying component box organizes all the relevant information into a single unit products. By communicating professional-grade engineering of the GMC family. that consolidates headline, vehicle name, features, body copy with confidence and clarity, we can set GMC apart from all GMC PRODUCT TYPOGRAPHY and the GMC logo. The module is meant to mimic the shapes others. To express the precise, contemporary feel of GMC, we are and organization of a blueprint or drafting document, further GMC PRODUCT PHOTOGRAPHY OVERVIEW updating the brand font to Stratum 2, a geometric sans- reinforcing the brand’s voice. Together, these visual elements Creating a unified presence that places each product in the serif face. Its geometry is similar to that of the GMC badge work together in a single, flexible solution for many situations proper context for the customer experience is the goal of the and differs from the former font in that it reflects a closer all within the GMC brand. GMC product photography. To achieve this, we have developed association with engineering and precision that’s at the core a series of supporting visual environments that suit each of the GMC identity. MODEL Mpg rEar LEg rOOM cargO TE„„…I†  CIT‰Ž Œ‘‰ ‹.‹ I†CŒE­ “.‹ C‚ FT ‡E­IG†E‡ Tˆ FIT ‰ˆ‚„ ŠIFE … † ‡ ƒICE ƒE„­…. Every inch of the GMC Terrain was engineered to integrate into your life. Its MultiFlex seating offers endless flexibility for any kind of cargo. The standard rear-vision caera hels you see what’s behind you while its  g hwy hels you kee an eye on your ocketbook. ­o €ust lug this ­‚ƒ into your life and ress lay. ‘E …„E ’„ˆFE­­Iˆ†…Š G„…‡E. E’… estiated. ‘ith second- and third-row seats folded. Cargo and load caacity liited by weight and distribution. ©•–– General Motors. …ll rights reserved. GMC® MultiFlex® Terrain® ‘E …„E ’„ˆFE­­Iˆ†…Š G„…‡E®

GM ASSETCENTRAL FINDING ASSETS High-resolution images for all of your marketing needs are HOW IT WORKS PREFERRED IMAGES available at GM AssetCentral. Media art, catalog images, broad- When registered, this site works like other online image database The national “look and feel” of GMC can change now and then, cast spots, running footage, logos and event materials can and retrieval search engines. There is a help/links item at the as new vehicle models are added. In order to utilize the most be downloaded directly or ordered through the Web site. All top of the site, which will provide instruction manuals and up-to-date and preferred images from GM AssetCentral, a photography and logo orders are delivered to dealers and their help information. GMC dealer assets are located in a single special collection is available that keeps these preferred agencies at no cost. Broadcast orders will include a small area: GMC Dealer Assets. You will have access to all GMC event images together. The GMC Preferred Assets collection is on material transfer fee. Dealers and their agencies can register materials and other toolbox assets. Dealer LMAs can find the the homepage of GM AssetCentral. at gmassetcentral.com by selecting the registration link. same material in the GMC LMA Toolbox. For help with GM AssetCentral, users should contact 800.661.5787 , DEALER GMC PREFERRED ASSETS ASSETS

COLOR GUIDELINES

COLOR GUIDELINES GMC BRAND COLOR PALETTE These colors are chosen for their boldness and meaning to the GMC brand. Only these colors are acceptable for GMC work; please do not deviate. Choosing smooth, firm, high-quality paper is your best insurance for quality presentation. , PANTONE 186 BLACK CMYK—C: 0 M: 100 Y: 81 K: 4 RGB—R: 227 G: 24 B: 55 PANTONE COOL GREY 10 WHITE CMYK—C: 0 M: 2 Y: 0 K: 60 RGB—R: 128 G: 127 B: 131

PHOTOGRAPHY

PHOTOGRAPHY PHOTOGRAPHY GUIDELINES GMC invests significant resources to provide our marketing and advertising partners imagery that places our product in the best light. An unlimited variety of sizes is available for uses from Web thumbnails to television commercials to full-size outdoor postings. Working in consultation with GMC design staff, these images are crafted as carefully as the vehicles they represent. DON’T Crop a product image with background—we are dedicated to , the entire GMC vehicle Change a vehicle color—each is selected for a specific purpose to support that model’s image Apply extraneous elements or logos—examples are given for Adding dealer signatures, offers and sponsorships Combine multiple product images independently—check gmcassetcentral.com for photographs suitable for multi-line work Knock out a product image to use elsewhere—retouching for perspective and lighting will be costly Apply textures or additional effects to products—the image speaks for itself and needs no assistance from “technique”

TYPOGRAPHY GUIDELINES

TYPOGRAPHY: THE TYPEFACE STRATUM 2 Chosen to express the care and precision of GMC engineering, Stratum 2 will be the new GMC font in all consumer-facing communications. STRATUM 2 LIGHT STRATUM 2 MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890 STRATUM 2 REGULAR STRATUM 2 BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890

TYPOGRAPHY: USAGE CORRECT USAGE HOW TO USE VARYING WEIGHTS AND HIERARCHY Like tools of different sizes, the weight of Stratum 2 will vary with the task. DO Set headlines in Stratum 2 REGULAR, all caps A FORMAL PLEA TO ARCHITECTS: Set body copy in regular weight, upper and lower case, for maximum readability MORE MIRRORED BUILDINGS, PLEASE. Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively surrounded in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome-clad wheels. Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll be demanding it. DON’T A F ormal plea to architects: more A F ormAl pleA to Architects: more Mix upper and lower case in headlines — all caps was chosen to center the reader’s attention within the module mirrored buildings, please. mirrored buildings, pleAse. Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively surrounded Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively Change or mix weights in the information module — the module in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome-clad wheels. surrounded in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome- Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll be demanding it. clad wheels. Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll specifics fit a simple template be demanding it. Change tracking for anything other than minor copy fitting adjustments — this causes the words to lose their shape Change the aspect ratio of the type—it is no longer the same face A FORMAL PLEA TO A F ORMAL PLEA ARCHITECTS: MORE MIRRORED BUILDINGS, PLEASE. TO ARCHITECTS: Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively surrounded in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome-clad wheels. Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll be demanding it. MORE MIRRORED BUILDINGS, PLEASE. Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively surrounded in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome-clad wheels. Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll be demanding it.

INFORMATION MODULE

MODULE GMC INFORMATION MODULE We are eliminating much of the guesswork about how and Where to place copy, headline and supporting information with The new GMC module. As you can see from the examples, it is preferred to run the module over a photographic background, while it is also acceptable to use either a white or black background if necessary for successful completion of the assignment. Specific rules for weights, spacing and proportions are available on the next page. As always, required legal disclosures run at the bottom of the page, but regulations will vary on proximity and prominence. , MODEL Mpg rEar LEg rOOM cargO TE„„…I†  CIT‰Ž Œ‘‰ ‹.‹ I†CŒE­ “.‹ C‚ FT CONTAINED ‡E­IG†E‡ Tˆ FIT ‰ˆ‚„ ŠIFE INFORMATION … † ‡ ƒICE ƒE„­…. MODULE Every inch of the GMC Terrain was engineered to integrate into your life. Its MultiFlex seating offers endless flexibility for any kind of cargo. The standard rear-vision caera hels you see what’s behind you while its  g hwy hels you kee an eye on your ocketbook. ­o €ust lug this ­‚ƒ into your life and ress lay. ‘E …„E ’„ˆFE­­Iˆ†…Š G„…‡E. E’… estiated. ‘ith second- and third-row seats folded. Cargo and load caacity liited by weight and distribution. ©•–– General Motors. …ll rights reserved. GMC® MultiFlex® Terrain® ‘E …„E ’„ˆFE­­Iˆ†…Š G„…‡E®

MODULE: SPACING VARYING SIZES To accommodate the need for varying sizes to suit different page proportions, we have developed a system of information modules. For pages and other vertical insertions, the narrower and deeper version is appropriate, while for spreads and horizontal applications the wider box is correct. Your common sense is the best gauge. If it looks too small, it probably is, and you will need to edit or revise to restore readability. , MODEL MPG SEATING CARGO MODEL STYLING MPG CARGO ACADIA 17 CITY/24 HWY* 8 PASSENGERS 116.9 CU FT** ACADIA DENALI CHROME ACCENTS 17 CITY/24 HWY* 116.9 CU FT** ENGINEERED TO TURN THE ONLY OPTION NOT AVAILABLE TO-DO INTO TA-DA. IS THE OPTION TO BLEND IN. Some say it’s impolite to stare. We encourage it. With all of the standard features on the Acadia Denali, it demands We all have a to-do list. The GMC Acadia was engineered to help you check every box. Innovations like , a prolonged look. Like the exclusive Denali chrome honeycomb grille and the xenon headlamps. And the two-tone Smart Slide second-row seating, room for up to eight passengers and an available class-exclusive 20-inch chrome-clad wheels with chrome accents from the body-side molding to the exhaust tips. The truth is, we Head-Up Display make it endlessly versatile. In fact, this crossover has never met a task it couldn’t master. put everything together—to stand apart. WE ARE PROFESSIONAL GRADE. WE ARE PROFESSIONAL GRADE.

MODULE: PROPORTIONAL SPACE MEASUREMENT UNIT 1 UNIT1 UNIT 1 UNIT 1 UNIT 1 UNIT 1 UNIT1 UNIT 1 UNIT 1 UNIT MODEL STYLING M PG C ARGO ACADIA DENALI CHROME ACCENTS 17 CITY/24 HWY* 116.9 CU FT** 1 UNIT 1 UNIT A FORMAL PLEA TO ARCHITECTS: MORE MIRRORED BUILDINGS, PLEASE. 1 UNIT 1 UNIT Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively surrounded in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome-clad wheels. Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll be demanding it. 1 UNIT 1 UNIT WE ARE PROFESSIONAL GRADE. 1 UNIT 1 UNIT

MODULE: PAGE AND SPREAD USAGE EXAMPLE MEASUREMENT UNIT HEAD FEATURE SIZE: 6 POINT SIZE: 8 POINT WEIGHT: BOLD WEIGHT: REGULAR TRACKING: 100 TRACKING: 0 LEADING: 8 POINT LEADING: 8 POINT SIZE: .097 MODEL STYLING M P G C ARGO OUTSIDE RULE ACADIA DENALI CHROME ACCENTS 17 CITY/24 HWY* 116.9 CU FT** SIZE: 1.5 POINT INSIDE RULE HEADLINE SIZE: 1 POINT SIZE: 24 POINT A FORMAL PLEA TO ARCHITECTS: WEIGHT: REGULAR TRACKING: 0 LEADING: 23 POINT MORE MIRRORED BUILDINGS, PLEASE. BODY COPY Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively SIZE: 8.5 POINT surrounded in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" WEIGHT: REGULAR chrome-clad wheels. Combine all that with exclusive Denali accents throughout and you won’t just be attracting TRACKING: 0 LEADING: 11 POINT, attention, you’ll be demanding it. JUSTIFIED LEFT WE ARE PROFESSIONAL GRADE. THEME LINE SIZE: 18 POINT WEIGHT: REGULAR TRACKING: 40

MODULE: TYPOGRAPHY CORRECT USAGE HOW TO USE VARYING WEIGHTS AND HIERARCHY Like tools of different sizes, the weight of Stratum 2 will vary FIRST LINE: BOLD with the task. These guidelines are meant to be used inside SECOND LINE: REGULAR the GMC graphic, as well as in situations when the typeface is used on its own. MODEL STYLING M PG CARGO ACADIA DENALI CHROME ACCENTS 17 CITY/24 HWY* 116.9 CU FT** DO HEADLINE: REGULAR A FORMAL PLEA TO ARCHITECTS: Set headlines in Stratum 2 REGULAR, all caps Set body copy in regular weight, upper and lower case, for MORE MIRRORED BUILDINGS, PLEASE. maximum readability Set the GMC theme line, “WE ARE PROFESSIONAL GRADE,” in BODY COPY: REGULAR Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively surrounded all caps, but in the regular type weight in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome-clad wheels. Make sure specific product information elements such as Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll be demanding it. model, styling, mpg and cargo are set in bold while the actual WE ARE PROFESSIONAL GRADE. information is in all caps in a regular weight THEME LINE: REGULAR DON’T Use any other typeface but Stratum 2 Model Styling mpg Cargo M odel Styling M pg C argo Acadia denali 17 city/24 hwy* ** * ** Chrome accents 116.9 cu ft ACADIA DenAlI Chrome ACCents 17 CIty/24 hwy 116.9 Cu Ft Use lower case in a headline, top bar or tagline A Formal plea to Architects: more A FormAl pleA to ArChIteCts: more Space unevenly mirrored buildings, please. mIrroreD buIlDIngs, pleAse. Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively surrounded Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively surrounded in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome-clad wheels. in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome-clad wheels. Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll be demanding it. Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll be demanding it. We are professional grade. we Are proFessIonAl grADe. MODEL STYLING M PG CARGO ACADIA DENALI CHROME ACCENTS 17 CITY/24 HWY* 116.9 CU FT** A FORMAL PLEA TO ARCHITECTS: MORE MIRRORED BUILDINGS, PLEASE. Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively surrounded in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome-clad wheels. Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll be demanding it. WE ARE PROFESSIONAL GRADE.

MODULE: TRANSPARENCY CORRECT USAGE From a graphic arts perspective, it can be challenging to reproduce the transparent GMC module over a photographic background. To achieve this goal, we have provided some suggestions and assistance to help you get the best quality every time. The module is also designed to work on all-white backgrounds and darker photos. On white backgrounds, the MODEL STYLING M PG CARGO ACADIA DENALI CHROME ACCENTS 17 CITY/24 HWY* 116.9 CU FT** box goes flat. A FORMAL PLEA TO ARCHITECTS: DO MORE MIRRORED BUILDINGS, PLEASE. Show background if there is visual interest behind the module, but only if it is simple and does not interfere with type Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively surrounded Use a light or “de-saturated” image—see Photography in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome-clad wheels. Guidelines Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll be demanding it. Use parts of the photography that have simple, uncluttered WE ARE PROFESSIONAL GRADE. space, which helps make the type easy to read For applications where the module sits on a white background, the red field should be used at 100% DON’T Use a dark, complex or heavily saturated image—it will make type hard to read MODEL STYLING M PG CARGO MODEL STYLING M PG CARGO ACADIA DENALI CHROME ACCENTS 17 CITY/24 HWY* 116.9 CU FT** ACADIA DENALI CHROME ACCENTS 17 CITY/24 HWY* 116.9 CU FT** Use flat red over image A FORMAL PLEA TO ARCHITECTS: A FORMAL PLEA TO ARCHITECTS: Use the vehicle behind the box MORE MIRRORED BUILDINGS, PLEASE. MORE MIRRORED BUILDINGS, PLEASE. Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively surrounded Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively surrounded in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome-clad wheels. in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome-clad wheels. Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll be demanding Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll be demanding it. it. WE ARE PROFESSIONAL GRADE. WE ARE PROFESSIONAL GRADE. MODEL STYLING M PG CARGO ACADIA DENALI CHROME ACCENTS 17 CITY/24 HWY* 116.9 CU FT** A FORMAL PLEA TO ARCHITECTS: MORE MIRRORED BUILDINGS, PLEASE. Catching an extra glimpse of the premium Acadia Denali is something you’ll never get tired of. Impressively surrounded in chrome—from the front dual honeycomb grille to the exhaust tips, all the way down to the 20" chrome-clad wheels. Combine all that with exclusive Denali accents throughout and you won’t just be attracting attention, you’ll be demanding it. WE ARE PROFESSIONAL GRADE.

LOGO GUIDELINES

LOGO GUIDELINES THE NEW GMC LOGO MODULE To ensure the GMC brand logo is always seen with our divisional theme line, we have restructured and redefined its presentation. The new look offers a precise, engineered feel, while maintaining the clearly identifiable GMC lettering. As with the previous guidelines, this supplants the former dimensional GMC logo for all uses and purposes save for certain business communication materials and exterior dealer signage. And as with other GMC assets, this logo can be found on GM AssetCentral. The specific colors are Pantone 186 red, or CMYK equivalent, with a reversed white logo and theme line. ,

BUILDING THE LAYOUT

BUILDING THE LAYOUT LAYOUT AND COPY BASICS It may help to look at the construction of a GMC layout in the 2: The information module occupies the opposite corner of 4: Because GMC is the leader, the tone of the copy is confident, same way a draftsman approaches a blueprint. It is simple, the page, with a corresponding distance from the bleed to informed and authoritative with an element of wit and self- concentrated on a single idea and composed to a standard ensure that it is safely within the template. Ideally, this block awareness, emphasizing the benefit of professional-grade that enables others to read and understand it immediately. also rests over a lightly textured supporting visual. engineering. 1: The layout begins with the product image, positioned 3: Legal disclosures are set in white or black at the bottom of 5: A constant and defined border helps communicate a for both impact and clarity. It is not placed on an angle, or the page, based on direction from your legal representative. precise brand for GMC; a 1/4 inch white border helps frame the “ Dutched” in design slang. An invisible—yet inviolable—border message and image alike. surrounds the vehicle. , MODEL StyLing Mpg cargO ACA „A E…A†„ CŽ­€E ACCE…‹ƒ ” C„‹‘•2– ŽW‘* —.˜ C™ ‚‹** ‹ŽE €…†‘ €P‹„€… …€‹ A’A„†A“†E „ƒ ‹ŽE €P‹„€… ‹€ “†E… „…. ƒome say it’s impolite to stare. We encourage it. With all of the standard features on the Acadia enaliˆ it demands a prolonged loo‰. †i‰e the eŠclusie enali chrome honeycomb grille and the Šenon headlamps. And the two-toneˆ 2-inch chrome-clad wheels with chrome accents from the body-side molding to the eŠhaust tips. ‹he truth isˆ we put eerything together—to stand apart. WE A­E P­€‚Eƒƒ„€…A† ­A E. *EPA estimated. **With second- and third-row seats folded. Cargo and load capacity limited by weight and distribution. ©2 eneral otors. All rights resered. Acadia® enali®C® WE A­E P­€‚Eƒƒ„€…A† ­A E® 3 1 4 5 2

BUILDING THE LAYOUT LAYOUT AND COPY BASICS – SPREAD MODULE HORIZONTAL POSITION: .5" from left or right edge of photo BORDER: .25" , MODULE VERTICAL POSITION: Flexible; comfortable position between edge and vehicle MODEL StyLing Mpg cargO ACA „A E…A†„ CŽ­€E ACCE…‹ƒ ” C„‹‘•2– ŽW‘* —.˜ C™ ‚‹** ‹ŽE €…†‘ €P‹„€… …€‹ A’A„†A“†E „ƒ ‹ŽE €P‹„€… ‹€ “†E… „…. ƒome say it’s impolite to stare. We encourage it. With all of the standard features on the Acadia enaliˆ it demands a prolonged loo‰. †i‰e the eŠclusie enali chrome honeycomb grille and the Šenon headlamps. And the two-toneˆ 2-inch chrome-clad wheels with chrome accents from the body-side molding to the eŠhaust tips. ‹he truth isˆ we put eerything together—to stand apart. WE A­E P­€‚Eƒƒ„€…A† ­A E. *EPA estimated. **With second- and third-row seats folded. Cargo and load capacity limited by weight and distribution. ©2 eneral otors. All rights resered. Acadia® enali®C® WE A­E P­€‚Eƒƒ„€…A† ­A E® NOT TO SCALE

BUILDING THE LAYOUT LAYOUT AND COPY BASICS – SINGLE PAGE MODULE HORIZONTAL POSITION: .25 from left or right edge of photo BORDER: .25 MODULE VERTICAL POSITION: , Flexible; comfortable position between edge and vehicle Model Styling Mpg cargo AcAdiA denAli chrome Accents 17 city/24 hwy* 11. cu ft** next time someone cAlls something perfect, you’ll hAve A frAme of reference. s‡•…‹ ‰„‡ Œ‡‰ƒ„…  ƒ„ „…ŒŠ­ƒ. Aƒ‚•…‹  …’. wŠŠ, ’ •‡Žˆ‚‡ Ž„’ Š„„— „… ‚ Aƒ­€­ d…­Š—‰‡„ ‚ ƒ‚‡„  ­ƒƒ… „… ‚ „’€ „ ‚ ƒ„’…Š ……„•­„… …€. t‚…‹ Š— s ­‡ sŠ€ ­…‹, ‡„„ ‰„‡ ’Œ „ ‹‚ ­€’Š ­…€ ­ ƒŠ­†™ƒŠ’• h­€†uŒ dŒŠ­Ž. i… ‰­ƒ, ’ ‚­‡€ „ fi…€ ­ €­Š ‚­ €„…’ ­’‡ ’Œ „ ­ Œ‡‰ƒ 1”. we Are professionAl grAde. *epA  ­€. **w‚ ƒ„…€† ­…€ ‚‡€†‡„ˆ ­ ‰„Š€€. c­‡‹„ ­…€ Š„­€ ƒ­Œ­ƒŽ Š € ‘Ž ˆ‹‚ ­…€ €‡‘’„…. ©2”11 g…‡­Š m„„‡. AŠŠ ‡‹‚ ‡‡•€. Aƒ­€­® d…­Š®gmc® s ­‡ sŠ€® we Are professionAl grAde® NOT TO SCALE

BUILDING THE LAYOUT LAYOUT AND COPY BASICS – REGIONAL AND LOCAL Whatever the assignment, there are constant principles that guide all GMC national, LMA, dealer and iMR marketing communications. The layouts are engineered with the same craftsmanship as the rest of the brand: organized, precise and confident. These examples show the individual components that fulfill this challenge. ŽM €—MM’“ ’˜’‚ • M•‚™­š ”AšM’‚€ F•“ 90 Aš€ * F•“ ’­­›œ—A­–F–’ B—š’“€. , Œ0…… ŽM €–’““A ** for % XX (FPo) APR Months F•“ œ—A­–F–’ B—š’“€ 0 Bus mossintiae most quam nihit am aperupt aectore pra› tem nois eˆperius solorepturž Aquos ium re oluptieat moluptate endanis et officimus eseque dolu. Œ0…… ŽM ‚’““A– ** for % XX (FPo) APR Months F•“ œ—A­–F–’ B—š’“€ 0 Bus mossintiae most quam nihit am aperupt aectore pra› tem nois eˆperius solorepturž Aquos ium re oluptieat moluptate endanis et officimus eseque dolu. Œ0…… ŽM A A–A ** for % XX (FPo) APR Months F•“ œ—A­–F–’ B—š’“€ 0 Bus mossintiae most quam nihit am aperupt aectore pra› tem nois eˆperius solorepturž Aquos ium re oluptieat moluptate endanis et officimus eseque dolu. ’ A“’ ”“•F’€€–•A­ Ž“A’. * For the first 90 days from date of purchase through Ally Bank and participating dealers only. May require down pay ment at signing. ot aailale in ashington . . ­ength of contract limited. ot aailale with some other offers. €ee dealer for details. ‚ake deliery y 9ƒ„ƒ……. **Monthly payment is †‡‡.‡‡ for eery †‡‡‡‡ financed. Aerage eˆample down payment‰ ® ® ® ‡.‡Š. €ome customers will not qualify. ot aailale with other offers. ‚ake deliery y 9ƒ„ƒ……. €ee dealer for details. ©Œ0…… Ženeral Motors. All rights resered. Acadia ŽM €ierra ® ‚errain ’ A“’ ”“•F’€€–•A­ Ž“A’®

BUILDING THE LAYOUT LAYOUT AND COPY BASICS – DIGITAL Online insertions and small sizes are rapidly gaining popularity for both national and dealer use. Because of their frequency and almost universal presence, adhering to basic GMC advertising guidelines is critical. As the examples show, the new format gives a simple way to immediately draw the reader to the most vital information. ,

OUTDOOR

BUILDING THE LAYOUT LAYOUT AND COPY BASICS – OUTDOOR VERTICAL COMPOSITION HORIZONTAL COMPOSITION While outdoor can take many forms, the most fundamental All the same rules and considerations that apply to vertical rule is simplicity. The following examples show how to manage outdoor also apply to horizontal outdoor. The information a vertical layout using the information module. As the example module is presented in an aspect ratio that mimics the length shows, the information is pared back to the minimum, with a of the posting, while the vehicle is fully presented. Note that headline, logo and theme line. In the case of vertical postings— the information module has a clear space within the layout often used at events or vehicle displays—it is not permissible and does not interfere with the product. to crop the vehicle to suit the available space. DON'T TELL SMALL IT CAN'T DO BIG. WE ARE PROFESSIONAL GRADE. OUR ENGINEERS LEFT IT ALL ON THE FIELD. SIERRA WE ARE PROFESSIONAL GRADE. GMC. THE OFFICIAL VEHICLE OF THE NFL.

POS GUIDELINES

BUILDING THE LAYOUT LAYOUT AND COPY BASICS – POINT OF SALE Communications designed for the showroom environment must help to keep the customer informed about our advantages and focused on our value. Here, the organization of the information module serves a valuable purpose—to draw attention to the most important elements quickly and let the customer move to the next step in a positive state of mind. Examples of this style can be found on gmassetcentral.com 5 inches 1 inch 7 inches 1.5 inches GMC SuMMer event 1 inch trAde up GMC SuMMer event GMC SuMMer event to the BeSt no Monthly pAyMentS for 90 dAyS * for Well-QuAlified BuyerS. SierrA ever. We Are profeSSionAl GrAde. sierra FeaTUres ‡ no other competitor oer   hp v ­ €ith ‚etter ƒe„ eco…om†. ‡‡ Mˆ tri„eri…‰ cp‚i„it† o ƒp to Š‹Œ „‚. † A… Ži„‚„e mˆ p†„o‘ cpcit† o ƒp to Š‹’­ „‚. † † ” •er–Š‹ Mi„e po€ertri… limite‘ Wrr…t†‹ p„ƒ — hoƒr ro‘i‘e Ait…ce …‘ Coƒrte† tr…porttio…. ˜ We Are profeSSionAl GrAde. o…Str €ith Œ mo…th ƒ‚criptio…. St…‘r‘ o… mot mo‘e„. * f or t firt 90   ­ro€ t o­ ‚ƒr„ troƒ… A†† B‡ˆ ‡ ‚rt‰„‰‚t‰‡… †r o‡† . M rŠƒ‰r o‹‡ ‚ €‡t t ‰…‡‰‡…. not Œ‰†Ž† ‰‡ W‰‡…to‡‘ d.C. l‡…t o­ „o‡tr„t †‰€‰t. not Œ‰†Ž† ‹‰t o€ otr o­­r. S †r ­or t‰†. tˆ †‰Œr Ž 9’“’””. ©–0”” G‡r† Motor. A†† r‰…t rrŒ. GMC® We Are profeSSionAl GrAde® ˜˜ Siriƒ™M Ste„„ite r‘io €ith š mo…th ƒ‚criptio…. St…‘r‘ o… mot mo‘e„. MIRRoR dangleR–FRonT We Are profeSSionAl GrAde. GMC SuMMER EvENT GJTT11CLC000 MirrorHanger_Sierra90days.indd BG Retail 2011 GMC Summer ent S  MRRR H ­GR 2 MIRROR HANGER, SMALL/BLANK – FRONT 010BGTRMS100€ Collateral ‚ƒC Bleed„ 2sided …angler €†‡1ˆ9‰00 ­ƒ ­ƒ TRADE uP TO ThE bEST SIERRA EvER. 0.2ˆ” ‹ 0.2ˆ” 9” ‹ 12” SAFETY: 0.ˆ” ‹ 0.ˆ” ­one 1Œ1 SŽalast Gersa‘e’“ Curry ­ƒ ”ran’is’o dbugaj 2 WE ARE PROFESSIONAL GRADE. ...tudioŒ…o’umentsŒBGŒ2011 rintŒ€†‡1ˆ9‰00 BGTRMS100€ GMC S•MMR –­T SŒGJTT11CLC000 MirrorHanger_Sierra90days.indd 6-29-2011 5:04 PM NOTES: art is —˜o... s’Ža™“ to ˜la’e ŽigŽres IMAGES: 12GSR00211R_–1.š˜g ›RGBœ 11‰.2ˆžŸ„ GMC_¡HT.ai ›2‰.19ž„ 2†.‡ˆžŸ COLORS: FONTS: Trade GotŽi’ ›Boldœ Ty˜e 1Ÿ„ Stratum2 ›Regularœ ˜enTy˜eŸ ‡ Sierr Š” €ith Œ.—l v ­‹ epA etimte‘ mp‰ Šš cit†–Š­ h€†. ‡‡—Wd eˆte…‘e‘ C‚ mo‘e„ €ith optio…„ Œ.—l v ­ e…‰i…e …‘ MA™ tri„eri…‰ pc›‰e o…„†. not Ži„‚„e €ith —œ €hee„. Mˆimƒm tri„er €ei‰ht rti…‰ re c„cƒ„te‘ ƒmi…‰  ‚e Žehic„e‹ eˆcept or …† optio…žŸ …ecer† to chieŽe the rti…‰‹ p„ƒ ‘riŽer. †—Wd eˆte…‘e‘ C‚ mo‘e„ €ith optio…„ Œ.—l v ­ e…‰i…e …‘ MA™ tri„eri…‰ pc›‰e o…„†. not Ži„‚„e €ith —œ €hee„. Mˆimƒm p†„o‘ cpcit† i…c„ƒ‘e †† ˜ €ei‰ht o ‘riŽer‹ pe…‰er‹ optio…„ e¡ƒipme…t …‘ cr‰o. WhicheŽer come firt. See ‘e„er or ‘eti„. viit o…tr.com or coŽer‰e mp‹ ‘eti„ …‘ †tem ˜˜ „imittio…. re¡ƒire  ƒ‚criptio…‹ o„‘ eprte„† ‚† Siriƒ™M ter the tri„ perio‘. Siriƒ™M r‘io erŽice o…„† Ži„‚„e i… the ­ co…ti‰ƒoƒ u…ite‘ Stte …‘ the ditrict o Co„ƒm‚i. for more i…ormtio… …‘ to Žie€ Cƒtomer A‰reeme…t‹ Žiit iriƒˆm.com. ©—ŠŠ Ge…er„ Motor. A„„ ri‰ht reerŽe‘. GMC® o…Str® Sierr® We Are profeSSionAl GrAde® ® ® ©2011 General Motors. All rights reserved. GMC Sierra WE ARE PROFESSIONAL GRADE® GJTT11CL6000 MirrorHanger_Sm.indd BG Retail 2011 GMC Summer Event S  HGER SMLL 010BGTRMS1006 Collateral ­C  2€ided ‚angler 6ƒ„1…†‡00 ­ ­ 0.2…” ‰ 0.2…” …” ‰ „” SAFETY: 0.…” ‰ 0.…” one 100Š S‹ala€t Ger€aŒeŽ‘ Curr’ ­ “ranŽi€Žo dbugaj 1 ...”•olume€”Studio”‚oŽument€”BG”2011 rint”6ƒ„1…†‡00 BGTRMS1006 GMC S–MMER E•ET S”GJTT11CL6000 MirrorHanger_Sm.indd 6-24-2011 2:18 PM NOTES: IMAGES: GMC_—H˜TE.ai ™1….„‡Šš 60‡„11_Small Hang Tag Tem›late.›dœ ™100Šš COLORS: FONTS: Trade Got‹iŽ ™Boldž T’›e 1š Stratum2 ™Regularž ›enT’›eš

BROADCAST

BROADCAST GUIDELINES OFFER/DEALER END FRAME Ending broadcast spots with a strong, clear call to action is vital to generate showroom traffic. As these examples show, it is easy and simple to construct offers and end tags that are consistent and organized. To enhance readability, the offers are presented in white, and to maintain continuity, the red is a transparent value of the base color. These templates and many others may be obtained at no charge from gmassetcentral.com

DEALER RESOURCES

DEALER RESOURCES GMC DEALER RESOURCES GMC has provided a wide selection of resources to support your GM ASSETCENTRAL local marketing efforts. We encourage you to take the time to High-resolution images for all your marketing needs are explore each of these options and become familiar with their available at GM AssetCentral. Media art, catalog images, capabilities. Working together with your local partners, your broadcast spots, running footage, logos and event materials dealership can become a bold and visible expression of GMC can be downloaded directly or ordered through the site. All professional grade in action. photography and logo orders are delivered to dealers and their DEALER RESOURCES agencies at no cost. Broadcast orders will include a small This is your one-stop portal for information on incentives, material transfer fee. Dealers and their agencies can register leadership updates, new advertising creative, launch updates, at gmassetcentral.com and click on the registration link. For links to GM GlobalConnect, training updates, Essential Brand further information, contact 800.661.5787. elements, Standards For Excellence and facilities. When registered, this site works like other online image database and retrieval search engines. There is a help/links item at the DWD STORE top of the site, which will provide instruction manuals and help To order catalogs, collateral support, training materials, in- information. GMC dealer assets are located in a single area: GMC store displays and promotional materials, you may access the Dealer Assets. You will have access to all GMC event materials DWD Store at gmglobalconnect.com. and other toolbox assets. Dealer LMAs can find the same DEALER STATIONERY material in the GMC LMA Toolbox. For help with GM AssetCentral, To purchase stationery for your dealership from the same users should contact 800.661.5787. vendor that supplies official GMC corporate stationery Dealer Resources: gmprograminfo.com and business cards, go to merrillestore.com. If you do not have an account, you can quickly and easily register GM AssetCentral: gmassetcentral.com or 800.661.5787 as a dealer then have access to a variety of dealer-only Dealer Stationery: merrillestore.com or 866.262.7398 materials. The toll-free help line is 866.262.7398. To DWD Store: gmglobalconnect.com print materials with another vendor of your choice, you can download the necessary templates and source images in Toll-free help line: 866.262.7398 the Dealer Stationery Collection on gmassetcentral.com. Your supplier can add your dealer logo, name and contact information in the supplied production files.