SOCIAL: SOURCING OR METHODOLOGY DO. METHODOLOGY FOR QUESTIONS For social use, please adhere Source: Google Trends. Questions generated are ranked to the following when citing “according to search volume. Gratuitously offensive terms Google Trends data: have been removed from the list.” Google Trends is listed as the source. Google Trends is properly METHODOLOGY FOR RELATED TERMS cited in any linked articles Source: Google Trends. Related terms generated are ranked (see section for online / print). “ according to search volume. Gratuitously offensive terms have been removed from the list.” DON’T. DO NOT USE GOOGLE AS A VERB: Do not use Google as a verb. “The most googled searches... Do not use lower case or seperate the Google Or Trends text. 26

Google Trends Brand Book - Page 26 Google Trends Brand Book Page 25 Page 27