BROADCAST: VOICE OVER DO. WHEN REFERENCING THE DATA SOURCE: When broadcast host is Source: Google Trends... referencing Google Trends “ verbally, please use any of the WHEN EXPLAINING GOOGLE TRENDS ON AIR: following examples. “Over 100 Billion searches happen on Google each month. Google Trends analyzes these searches to reflect what... WHEN REFERRING TO A LIST OF TOP QUESTIONS: “This list shows the top questions on [Term] from X date to X date (or the present).” WHEN REFERRING TO A GRAPH OF SEARCH VOLUME: “This line graph shows relative Google search interest in [Term] from X Date to X Date (or the present) by month and week. WHEN REFERRING TO A COMPARISON OF TWO SEARCH TERMS: “Search interest in [Term] was X times more than [other Term] over [Time period]... DON’T. DO NOT USE GOOGLE AS A VERB: Please do not use the following The most googled searches... references. “It’s not accurate to say these are the “most searched terms” because we are eliminating some generic, obvious terms like “weather” and navigational terms like "YouTube." 14