GreenPower Brand Usage Guidelines GreenPower logo 10 Green Pantone ® 74 82 C90 M0 Y93 K0 R0 G159 B77 # 009F4D DarkGreen Pantone ® 3425 C93 M13 Y85 K44 R0 G99 B65 # 006341 DarkGreen 8% tint* # EBF3F0 Blue Pantone ® 2965 C100 M63 Y16 K78 R0 G38 B62 # 00263E LightGreen Pantone ® 74 8 6 C28 M0 Y45 K0 R188 G225 B148 # BCE194 LightGreen 35% tint* # E8F4DA Pale Mint Pantone ® 9561 C21 M0 Y23 K0 R213 G231 B210 # D5E7D2 * Accessible background versions for Primary Green text if required Pale Mint 60% tint* # E7F3E5 Taupe Pantone ® 9143 C10 M9 Y20 K0 R235 G229 B211 # EBE5D3 2.1.2 Secondary colours 2.1.3 Primary colours 2.1 Brandcolourpalette The primary colours to be used in GreenPower designed materials are Pantone ® Green 7482, and Pantone ® Blue 2965. A secondary palette is available for extended usage—such as background colours, and to differentiate data groups in charts and graphs—but the dominant palette used should always be the primary brand colours. 2.1.1 Accessibility Online communications—such as websites and uploaded PDFs—should be created in the RGB colour space, and ideally comply with Level AA WCAG 2.1 requirements. Accessibility involves a number of considerations, however this page outlines text legibility and contrast requirements only. Taupe 60% tint* # F3EFE5
GreenPower Brand Book Page 10 Page 12