GreenPower Brand Usage Guidelines Appendix 27 5.1 Usefulinformation 5.1.1 Contact All enquiries about the GreenPower brand should be directed to the GreenPower Program Manager—Marketing: [email protected] 5.1.2 Filetypes PNG / PNG or .png files are intended for screen use only and predominately used as a file for web or Microsoft ® Office applications. For graphics, as opposed to photos, PNGs should be used in preference over JPEGs as they are colour accurate and more versatile. PNGs also support transparent backgrounds. JPEG / JPEG or .jpg files are intended for screen use only, and best used when smaller file sizes are required. Most suitable for photographic images. EPS / EPS or .eps files are vector art and normally the desired file type for print. Vector files can be reproduced at any size without loss of quality. 5.1.3 Colour space RGB / The RGB colour space is intended for screen use only—PDFs that will be uploaded online, websites, videos and animations, Microsoft ® Office applications, etc. CMYK / The CMYK colour space is intended for standard four colour print process only—printed brochures and posters, pullup banners, etc. PMS / The PMS or Pantone ® Matching System colour space is intended for printing with spot inks. 5.1.4 Imageuse Photography and illustrations must be owned by GreenPower before use. Requests for downloaded images from the internet, or other copyright requests, must be discussed with the GreenPower Program Manager—Marketing (images cannot be used without permission from the owner of the image). For commercial printing, images must be available at 300dpi (high resolution). Consent forms must be used for all people ‘actively engaged with the camera’, including staff.
GreenPower Brand Book Page 27