GreenPower Brand Usage Guidelines Logousageandmarketingfor GreenPowerProvidersandgenerators 12 3.1  GreenPower Accredited GreenPower accreditation offers both providers and generators the use of our badging system: › The GreenPower Accredited logo is used for primary brand communications (such as advertising) › In addition to the GreenPower Accredited logo, GreenPower Providers must use the Product Disclosure Badge to show the percentage of GreenPower in accredited GreenPower Products The badging of all marketing and collateral for GreenPower accredited products is compulsory. Much of the communication about the GreenPower program comes from the GreenPower Provider’s messages and badging. It is essential that badging fulfil dual goals of increasing program awareness and understanding, and of differentiating GreenPower. These logos are not to be manipulated (except for proportional sizing) and should only be used in accordance with these guidelines. There are a set of rules that GreenPower Providers must follow when marketing GreenPower accredited products. These rules are stated in the following sections: 3.2 Logo and Product Disclosure Badge use in marketing and advertising 3.3 Rules on what language can be used to describe GreenPower accredited products 3.4 GreenPower Accredited Product Disclosure Badges 3.1.1  Clear space A minimum amount of clear space must always be maintained around the logo. The clear space area is equal to the height of the lowercase letters in the logo (x) and is proportional to the size of the logo being used. x x x x x 3.1.2  Minimum size Minimum size recommendations must be maintained when using the logo. The minimum width of the logo should be no less than 45mm. 45mm