Typography Line length Headlines should be kept short for legibility and impact. This means there should be a 3-5 word maximum in each line of text. When lines of ITC Clearface become too long, they look unbalanced and harder to read. Remember, if it’s body copy, it should be set in G Centra. When people come together, they’re capable of incredible things. When people come together, they’re capable of incredible things. 7 3 55 Typography Brand Guidelines 3.0