Illustration Color Color plays a key role in bringing our illustrations to life. We use a limited color palette to keep our illustrations looking ownable and consistent. Guava is used at 100% to keep it recognizable as our brand color. Three shades of Kale add depth to our illustrations. Outlines should always be in black. Guava 500 #F45D48 R244 G93 B72 C0 M84 Y77 K0 PMS RED 032 C Kale 300 #88D8D8 R142 G207 B210 C48 M0 Y21 K0 PMS 317 C Kale 500 #0A8080 R10 G128 B128 C95 M27 Y51 K7 PMS 7711 C Kale 400 #2BABAD R43 G171 B173 C73 M7 Y36 K0 PMS 2027 C Brand Guidelines 3.0 43 Illustration