Logo Misuse Now that you know what to do with the logo, here are a few examples of what to avoid. Never color our logo with a gradient Never add an effect to the logo Never recreate the logo Never place the logo at an angle Never stretch or distort the logo Never use the logo in Guava or Kale on photography Never change the color of the logo Never change the arrangement of the logo gusto Never change the letter spacing 20 Logo Brand Guidelines 3.0