Photography Principles There’s human connection in every image—eye contact between people in the photo or even someone out-of- frame. No gazing off into the distance. No over-producing. Photos should tell true stories. We want the dirt, the sweat, the messy desks. But we’re thoughtful too—composing shots that celebrate and lift up our customers. We’re serving businesses in hundreds of communities and industries across the country. Our customers are diverse, so it’s critical that our photography is reflects that. We have three key principles that guide our brand photography style and keep us consistent. Human connection The best of reality Diverse representation Principle one Principle two Principle three 31 Photography Brand Guidelines 3.0