HANDSHAKE BRAND GUIDELINES 2021 26 Color Our brand colors are the three colors acceptable for expressing our brand marks and logo. Bold and distinctive, this palette is restrained and must always remain consistent. These colors can be used across all branded materials and assets. As the foundation of our brand color palette, these colors can stand alone or be paired with our secondary palette. BRAND COLORS ▶ HANDSHAKE RED HEX #FF2F1C R 255 • G 47 • B 28 C 0 • M 93 • Y 96 • K 0 PANTONE RED 032 C WHITE HEX #FFFFFF R 255 • G 255 • B 255 C 0 • M 0 • Y 0 • K 0 BLACK HEX #000000 R 0 • G 0 • B 0 C 75 • M 68 • Y 67 • K 90 PANTONE 433 C