HANDSHAKE BRAND GUIDELINES 2021 22 Logo It is critical to respect the integrity of the Handshake signature. Accuracy and consistency helps build and protect the brand’s global image. Please use the logo with care to ensure the our identity presented with unity. The graphics below are examples of what not to do when using the logo. These are just a few ways the logo might be misapplied. INCORRECT USAGE ▶ Handshake DO NOT DISTORT OR ROTATE IT DO NOT CHANGE THE COLOR OR OUTLINE OUR LOGO DO NOT USE OTHER TYPEFACES TO RECREATE OUR LOGO DO NOT REARRANGE OR RESIZE THE LOGO ELEMENTS DO NOT PLACE OUR LOGO ON ANY BUSY BACKGROUND AREAS DO NOT APPLY SHADOWS OR EFFECTS