HANDSHAKE BRAND GUIDELINES 2021 6 Who We Are While Handshake’s core mission is universal, how we present our story can vary depending on our audience. Each of our brand’s three audiences have specific benefits and contributions to the larger Handshake brand. This messaging explains why each facet of our brand exists, what sets us apart, and how we uniquely help our customers and partners succeed. Press Student Employer Edu Benefit: Handshake is the #1 site for college students to find a job and get hired. Description: Handshake is the largest early talent career platform. Benefit: Handshake is the #1 way college students get hired. Description: Handshake is the leading career search platform for college students. Benefit: Handshake is the #1 place for employers to hire qualified early talent. Description: Handshake is the largest early talent career networking platform. Benefit: Handshake is the #1 place for college students to find jobs and internships. Description: Handshake is the largest and most engaged platform for early talent to find opportunity.