HANDSHAKE BRAND GUIDELINES 2021 43 Graphic Asset Similar to the brand logo, the Handshake stairstep must retain the original design to establish it’s proprietary status. Altering or misusing the shape dilutes it’s strength as a signature brand asset. INCORRECT USAGE ▶ DO NOT CROP FACES, OR ODD CROPS DO NOT CHANGE THE RATIO OR SPACING OF “STEPS” WITH THE SHAPE DO NOT USE SHAPE OUTLINES WITH PHOTOGRAPHY