CREATIVEGUIDELINES Typography Typography can be defined as the way PROXIMA NOVA REGULAR letter forms are arranged and displayed in print or electronically. ABCDEFGHIJKLMNOPQRSTUVWXYZ A consistent brand look is key, abcdefghijklmnopqrstuvwxyz including the typeface, which plays an important role in the appearance of 0123456789 our brand. Hasbro’s primary font is Proxima Nova (TT), which should be used on all corporate communications. PROXIMA NOVA SEMIBOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 PROXIMA NOVA BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 12 HASBRO GLOBAL BRAND GUIDE