Our Brand OUR BRAND 3 The purpose of this document is simple: to give you the guidance and information you need to work with the Hisense brand. Our Brand Manifesto provides a clear definition of the Hisense brand and how it occupies a unique position in the markets and categories in which it operates. The Manifesto should be used as both the blueprint and the inspiration for all marketing communications, across any channel. Consumer benefits ......................................................... 04 Values ..................................................................................... 06 Tone of Voice ..................................................................... 07 Positioning & Core thought ...................................... 08 Proposition .......................................................................... 09