OUR BRAND Consumer Benefits OUR BRAND - CUSTOMER BENEFITS 6 Emotional Benefits Aesthetically pleasing – the stylish design of Hisense products means they look like truly premium products. Individuality – Consumers feel they are expressing individuality by choosing Hisense over other traditional leading brands. Smart - value for money allows Hisense buyers who have researched thoroughly and know the quality of the products to feel like they know more/are more savvy than others. Visibility – Hisense might be new to the UK market, but it’s on a mission to grow brand awareness through its substantial marketing activities, including its sponsorship of the 2016 UEFA European Championships, the upcoming 2018 FIFA World Cup and the previous sponsorship of the Red Bull Racing Formula One Team. Reassurance – The two year warranty offered by Hisense, combined with good reviews from respected sources gives consumers confidence in Hisense’s product quality and reliability. Expertise – Globally, Hisense have a long history of manufacturing and innovation. Better than you’d expect – Consumers who choose Hisense are delighted with their purchase and the value it offers. As a result many become advocates of the brand.