OUR BRAND Positioning and Core Thought OUR BRAND - POSITIONING AND CORE THOUGHT 8 Positioning Statement Everything Hisense does is designed to benefit the user – whether that’s making good looking products that fit seamlessly into the home, incorporating features that meet a clear consumer need, or always being on the look out for new technologies and ways to make these more accessible. Not only that, but they give a two year warranty and all at a price the consumer is willing to pay. Reviews and global brand heritage give users additional confidence in Hisense’s ability to deliver this. Brand Truth Hisense think about the user first and foremost.