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Home Depot Brand Book

Home Depot is a home improvement retailer offering tools, building materials, and solutions for DIY enthusiasts and professionals. Its stores and resources help customers bring their projects to life.

PR & BRANDING GUIDELINES Q1 2024

MISSION STATEMENT The Home Depot Foundation, the nonprofit arm of The Home Depot, s e n works to improve the homes and lives of U.S. veterans, support i l e d i u communities impacted by natural disasters and train skilled G g n i d n tradespeople to fill the labor gap. Since 2011, the Foundation has a4 r2 B 0 &2 invested more than $500 million in veteran causes and improved R PQ1 more than 60,000 veteran homes and facilities. The Foundation has pledged to invest $750 million dollars in veteran causes by 2030 and $50 million in training the next generation of skilled tradespeople through the Path to Pro program. To learn more about The Home Depot Foundation: HomeDepotFoundation.org @HomeDepotFoundation @HomeDepotFound @HomeDepotFoundation 2

3 FOUNDATION PARTNERS We partner with thousands of national and local nonprofit partners across the s nation to make a difference. National partners include: e n i l e d i u G g n i d n a4 r2 B 0 &2 R PQ1 3

VETERANS Serving those who have served us well

SERVING VETERANS TALKING POINTS § The Home Depot Foundation focuses on providing affordable and accessible housing solutions for s our nation’s heroes. e n i l e d i § More than 33,000 veterans continue to face homelessness on any given night. To combat veteran u G g homelessness, The Home Depot Foundation supports the new construction and rehabilitation of n i d n a 4 permanent supportive housing units for veterans. r 2 B 0 & 2 R P Q1 § The Home Depot Foundation also invests in critical home repairs, such as roof and window replacement, HVAC and radiator repair, ADA enhancements and more, to help ensure safe and affordable living conditions for disabled, senior and low-income veterans. § Through our smart home program, the Foundation provides mortgage-free smart homes to catastrophically combat wounded veterans. These specially adapted homes fit the individual needs of the veteran homeowner, often with features like widened doorways, wheelchair-accessible kitchens and bathrooms and tablet-controlled air conditioning and lighting. § Thousands of our store associates volunteer with Team Depot in communities across the country to help ensure our veterans have safe and accessible housing. § To date, The Home Depot Foundation has donated more than $500 million to veteran causes – and the Foundation is committed to investing $750 million by 2030. 5

MAKING A DIFFERENCE FOR VETERANS Impact Importance Commitment More than 33,000+ $750M $500M veterans are to veteran causes awarded to veteran homeless on by 2030 nonprofit partners any given night1 60,000+ 3M veteran homes & veterans are living in facilities positively inadequate owned impacted or enhanced housing2 1M+ 1 U.S. Department of Housing and Urban Development 2020 “Annual post-9/11 veterans Homeless Assessment Report” 2 Housing Assistance Council have significant 3 Bureau of Labor Statistics service-connected disabilities3

DISASTER RELIEF Helping to rebuild hope

DISASTER RESPONSE TALKING POINTS § The Home Depot Foundation is committed to supporting communities with natural disaster preparedness, s short-term response and long-term recovery. e n i l e d i u § The Home Depot Foundation supports communities impacted by natural disasters with the help of Team G g Depot and nonprofit partners including the American Red Cross, Team Rubicon, Convoy of Hope and n i d n a 4 Operation Blessing. r 2 B 0 & 2 R P Q1 § With the help of our nonprofit partners, The Home Depot Foundation and Team Depot pre-stock nonprofit partner warehouses and Home Depot distribution centers with relief supplies for quick deployment in the immediate wake of a storm. § Our merchandising, supply chain and operations teams work around the clock to move necessary product andequipment to stores caught in the path of the storm, and our stores often become command centers for relief agencies. § In 2023, The Home Depot Foundation committed more than $8 million for disaster preparedness, response and long-term recovery in communities impacted by natural disasters. § In 2023, The Homer Fund, The Home Depot9s associate assistance program, granted over $850K to support more than 700 associates impacted by natural disasters. 8

MAKING A DIFFERENCE DURING DISASTERS Impact Providing help where it’s needed most Rebuilding hope for communities impacted by natural disasters through immediate on-the-ground assistance as well as long-term recovery support Investment Importance The Home Depot Foundation Record-breaking has committed more than 28 $8M billion-dollar for disaster response, disasters in 2023, preparedness and long-term according to NOAA. recovery in 2023.

PATH TO PRO Building a Path to Pro

PATH TO PRO TALKING POINTS § In the U.S., there are nearly 400,000 open jobs requiring skilled plumbers, carpenters, electricians and HVACspecialists. s e n i l e § The Home Depot Foundation9s skilled trades training program, Path to Pro, launched in 2018 with a $50 million d i u commitment to train the next generation of skilled tradespeople, diversify the trades industry, and address the G g n i growing labor shortage in the U.S. d n a4 r2 B 0 &2 § The Foundation9s trades-focused partnerships have introduced more than 210,000 people to the skilled trades and R PQ1 have trained more than 41,000 participants through programming available to youth, high school students, underserved communities and separating U.S. military. § ThePath to Pro high school and youth program offers pre-apprenticeship certification (PACT) curriculum and hands-on experience to 11th and 12th grade students in 146 schools across 36 states in partnership with HBI; provides kindergarten through 12th grade trades training curriculum in more than 180 schools in Georgia with Construction Ready; and engages youth through pilot programming with 100 Black Men of America. § The Path to Pro military program is currently offered on 10 U.S. military bases and provides exiting service members access to a free, 12-week program that provides industry-recognized PACT and OSHA 10 certifications. § In 2020, the Foundation launched the community-based Path to Pro academy program, which offers training and certification for diverse adult populations and underserved communities. Path to Pro academies have successfully trained more than 1,600 students. § The Home Depot Foundation is furthering its mission to fill the skilled labor pipeline through additional 11 programs and partnerships, such as the Path to Pro scholarship program with SkillPointe Foundation and an adult training program with Construction Ready in the city of Atlanta.

MAKING A DIFFERENCE THROUGH PATH TO PRO Impact Importance Commitment Training the next Introduce more people to generation of skilled ~400,000 skilled trades and continue tradespeople and skilled labor job openings1 to help certify program diversifying the trades participants to succeed in industry new careers To date, Only Work to train diverse talent 210,000+ to support the labor shortage 11% introduced to skilled of construction trades workers are women2 41,000+ trained participants Black tradespeople represent only 6% 1 Bureau of Labor Statistics Job Openings Survey (Construction Sector) of the construction, architecture 2 & 3 Bureau of Labor Statistics from 2020 3 and engineering workforces

TEAM DEPOT Supporting communities nationwide

TEAM DEPOT SWEAT EQUITY TALKING POINTS § The Home Depot9s associate volunteer force, Team Depot, extends the mission of the Foundation s in our local communities. e n i l e d i u § Team Depot works alongside The Home Depot Foundation9s national and local nonprofit partners G g n to serve the needs of communities across the country all year long. i d n a 4 r 2 B 0 & 2 § Since 2011, Team Depot has worked with more than 10,000 nonprofits, volunteering more than R P Q1 2 million hours of sweat equity to address the immediate needs within local communities. § In 2023, more than 54,000 associate volunteers helped further the mission and impact of The Home Depot Foundation by completing more than 2,200 projects in communities across the country. The Home Depot Foundation is Team Depot is a nonprofit organization that funds our associate Team Depot volunteer efforts. volunteer force. 14

VISUAL BRAND GUIDELINES Creating consistency across communications

LOGO The Home Depot Foundation logo is the primary visual symbol of our brand. It should be the s first choice when choosing a graphic element for any type of representation. e n i l e d i u G g n i d n a4 r2 B 0 &2 R PQ1 Primary logo on light background White logo on orange background Primary logo on light photo background Primary logo with keyline on dark photo background 16

LOGO DOS & DON’TS DOs DON’Ts s e n Do use the color logo i l Don’t use the logo Don’t use the color e Do use the primary d (with white keyline) on a i on a pattern or logo on an orange u logo on a white or dark color background G background that background without g light background. n that provides sufficient i obscures the logo. the white keyline. d n contrast. a4 r2 B 0 &2 R PQ1 Do use black logo on Do use the primary logo Don’t use the black logo Don’t rotate the logo. a white background. on a black background. on a dark background that obscures the logo. Do use the keyline Do use the primary logo logo (with white Don’t use the color Don’t stretch or distort on a light background keyline) on a dark logo on a low-contrast the logo in any way. image if it’s legible. background image if background without it’s legible. the white keyline. Do use the color logo Do use the white Don’t fill the inside (with white keyline) logo on an orange of The Home Depot on a low- contrast background. logo with the background. background image. 17

COLOR & TYPOGRAPHY s e n i l e d i u G g n i d n a4 r2 B 0 &2 R PQ1 18

CONTENT GUIDELINES & SOCIAL MEDIA Amplifying our story

APPROVED PHOTOS & VIDEOS Materials in this folder are approved for internal and external use and are updated quarterly: thd.co/pr s e n i l Content Guidelines e d i u G g n i d We love to share photos of our associates, partners n a4 r2 B 0 &2 and veterans. What we are looking for in photos and R PQ1 videos from projects: § Take all photos and videos horizontally § Capture impactful, surprise moments § Take photos and videos of associates in action § Take a group photo of volunteers § Capture volunteers interacting with the recipient § Videos should each be around 10 seconds long Please share photos and videos with us at 20 [email protected]

SOCIAL MEDIA @HomeDepotFound s e n i l e d i u @HomeDepotFoundation G g n i d n a4 r2 B 0 &2 @HomeDepotFoundation R PQ1 Tag us in posts and use hashtag #TeamDepot Please send posts for approval at [email protected] 21 21

QUESTIONS? Please email [email protected]