16 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work. - Calvin Coolidge The More you do It, the Easier It Will be Now that we’re done fostering and enabling, let’s get down to brass tacks. Nothing in this ebook about content creation will just happen. Reading a lot about it, and understanding the theories behind efficient and scalable content creation, doesn’t get any content actually created. So here is the part of the ebook where we tell you ... JUST dO IT ALrEAdy. This may be the most painful thing you have ever done in your marketing career. Or it may not be that bad at all. Either way, the more you do it, and the more you encourage colleagues and employees to do it, the easier and more natural and frequent content creation will become. www.Hubspot.com