9 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE Everyone has a talent. what is rare is the courage to nurture it. - Erica Jong A well-run machine is built with solid, high quality parts that are all working together to achieve the same goal. To become a content creation machine, you need to create a company culture that supports the goal of frequent, high-quality content creation. In a content culture, content is not an afterthought; a fluffy pursuit; an optional expense. Companies that have created a content culture view content as the basis for running an inbound company -- from Marketing, to Sales, to Services. In order to create this culture of content, we have four big tips to follow. www.Hubspot.com