20 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE The Problem: “I can’t find the words.” The Solution: Write like you speak. Content should be free of jargon and business babble, anyway. If you write like you speak, it will be an easier writing and reading experience. do not, however, write like you think. Our brains are jumbled messes. We filter ourselves for a reason. www.Hubspot.com