29 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE Video Content If cat’s got your tongue, a video could be the way to go. Videos are excellent alternatives to how-to posts in which you talk through a concept like you would to anyone in-person -- no bells and whistles needed. you might also schedule an interview, another helpful video format that doesn’t require a lot of investment. Newsjacks by their very nature, newsjacks are quick content formats. When a piece of news that would impact your industry -- or which you could find a relevant spin for your audience -- hits the press, hop on it like a rabbit in mating season. www.Hubspot.com