36 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE Content Updates Content that performed well in the past, but has since gone out of date, should be updated and relaunched. written Content, Visualized How-to content can take visual formats if you strip down the copy, and reformat the headers into one-sheeters or checklists. These are perfect for social media, particularly Facebook and Pinterest. www.Hubspot.com