41 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE 1 Invest in Editors and proofreaders. Hiring, outsourcing, or promoting employees to be proofreaders and editors is the first step to upping your content creation game. To do it right, it’s important you know the difference between the role editors and proofreaders play in the Marketing world. Proofreaders are ... the folks that make sure there aren’t typos in your content, look for comma splices, check to see if you put two spaces after a period or one, that type of thing. This is important for making your content look uber- professional, and can do a lot for your street cred. If you don’t have the budget to hire a professional proofreader, fall back on a word processor with a spell- and grammar-check. Proofreading is a very hard job, and requires someone with superhuman attention to detail. Even if you fancy yourself an excellent proofreader, it’s always best to leave proofreading your own content to someone else; you’re too intimately connected to the content to be able to pick up on little errors that, to others, would be obvious. www.Hubspot.com