18 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE Getting past writer’s Block. Writer’s block is a state of mind, and it’s a very real, very debilitating malady -- even for the most prolific content creators. It helps to try and pinpoint the source of your writer’s block outside of just “The blank screen is taunting me.” Often it falls into one of these buckets. The Problem: “I don’t know what to write about.” The Solution: Fall back on your editorial calendar, where you keep a backlog of topics to write about. you can also reach out to people in Sales or Services and ask them to share some frequently asked questions they receive, which typically makes for excellent and quick blog posts. www.Hubspot.com