34 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE Blog Bundle Create a lead generation offer by bundling together the content you’ve created on your blog -- all around one specific topic -- into a longer- form content asset. presentation Slides When anyone presents, whether in an internal meeting or at a public speaking event, consider whether those slides can be tweaked to be a SlideShare presentation, standalone social media images, or featured on your blog. www.Hubspot.com