49 HOW HUBSPOT DOES INBOUND: CREATING A CONTENT MACHINE when you’re finished changing, you’re finished. - Benjamin Franklin New content formats and promotion channels emerge frequently, and you will not need to add every one to your marketing toolkit. The companies that have built unstoppable content creation machines, however, do know how to figure out what of the latest and greatest is worth investing resources into, and which ones to throw out. www.Hubspot.com