4. Partner logos Partner logos: individual pairing Individual partner pairing Partner logo Partner logo Web banners • The HP logo always comes first when paired with another brand. › The logo should be placed to the left in a horizontal layout, and if possible, above in a stacked layout. • Partner’s logo should never appear larger than the HP logo and usually should fall between 85%-90% of the HP logo it is being paired with. • Use the word “with” between the HP logo and the partner logo. › “HP with [Partner]” Multiple parter pairings • When pairing the HP logo with multiple partner logos, only use the word “with” once and then separate each partner with a space and a vertical line. • Example: “HP with [Partner] | [Partner] | [Partner].” • A few current partners include but are not limited to: Intel, Google Chrome, Pfizer, and Microsoft. Specific partner rules All jumpstart and CCF guidelines must be adhered to. • Intel with › The Intel logo needs to be 100% the same size as the HP logo. • Microsoft › Only use the blue Microsoft logo, never the black, in The partner logo comes after the HP logo and is 85% of HP logo size. all instances (HP with Windows, Windows with HP, Mock-ups). › The ONLY exception to this rule is end cards. On end cards the Microsoft logo can be either white or black depending on the usage. 32 HP Visual Identity 2022