4. Partner logos Partner logo rules 1. HP comes before the partner logo. 2. All partner logo are 90% of HP logo size. 3. Partner logo is vertically centered off of the HP logo. 4. Width of “with” is 75% of the width of the HP logo. 5. Spacing between HP logo, “with,” and partner logo is approximately 25% of the width of the HP logo. Special “optical” spacing may be needed for oddly shaped logo pairings. Since the left side of the 6. Space partner logos with vertical lines. Do not use “x” word “with” is angled it will always appear slightly farther away then the right side. Correct this by “—” or other “graphics.” tapping left or right as needed to compensate for the optical spacing adjustment. 7. Film: Fit lockup into a ruled layout when possible. 8. When placing logo over photo: • Do not obstruct vital content. • Do not place over product. • Place where it can be easily seen and read. • Avoid excessively busy backgrounds. 9. Partner logos should be horizontally aligned with with HP logo. No stacking. 10. Keep lockup left aligned in narrow vertical spaces. 11. Monochromatic versions of logos are preferred. • Monochromatic logo examples in situ. 100% 25% 25% with 100% 25% 25% 40 HP Visual Identity 2022