contentS > how we Look > coMpoSition > the Grid back forward Skip to next chapter  Composition 3.1 The grid: composition structure “Messaging text 29pt contains a Large statements can be printed in the dominant color, or reversed big idea or customer quote. text to white against a dominant color Successful communications prioritize headlines, quotes, is reversed to white. Lorem ipsum field. they must be at least 14pt photography, color, supporting text and graphics in order dolor sit amet, sed diam nonummy size. to emphasize key points, establish an information hierarchy nibh euismod tincidunt. Laoreet and tell a clear story. the interplay between rest and active dolore magna aliquam erat volut- pat lorum ipsom.” John Doe, headline 22pt here nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Veniam, quis nostrud exerci tation ullamcor- space in layouts helps make compositions lively and organized per suscipit lobortis nisl ut aliquip ex ea commodo conse- Amazon Marketing Manager with big idea in the quat. duis autem vel eum iriure dolor. headlines, editorial text and rather than crowded and overwhelming. dominant color—in in hendrerit in vulputate velit esse molestie consequat, wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip e commodo specification lists are all flush-left. this case pMS 152cv. consequat. duis autem vel eum iriure dolor in hendrerit e in vulputate velit esse. Viritus adeso perche tutiie. body text can discuss market needs and customer Headline pt Placement of images and graphics problems, describe a strategic initiative, product, service nulla facilisis at vero eros et accumsan et iusto odio dig- or solution, touch on key features and benefits, price/ nissim qui blandit praesent luptatum zzril delenit augue performance, tco and roi, and point out the key duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit differentiators of our product/service/solution/strategy amet, consectetuer adipiscing elit, sed diam nonummy (why it’s better than our competitors’ offering). if you nibh euismod tincidunt ut laoreet dolore magna aliquam are creating the original piece in english, always allow erat volutpat. at vero eos et accusam et justo duo dolores images and graphics begin at the top of a grid square and a minimum of 30% extra space for expansion with et ea rebum. Stet clita kasd gubergren. language translation. (9 pt) Lorum ipsum illius aperto. “pull quote contains duis autem vel eum iriure dolor in hendrerit in vulputate ut wisi enim ad minim veniam, quis nostrud exerci tation fill an entire square or number of squares. velit esse molestie consequat, vel illum dolore eu feugiat ullamcorper suscipit lobortis nisl ut aliquip exna aliquam a customer quote, nulla facilisis at vero eros et accumsan velit esse molestie erat volutpat. ut wisi enim ad minim veniam, quis nostrud selling point or key consequat, vel illum dolore eu feugiat nulla facilisis at exerci tation ullamcorper suscipit lobortis nisl ut aliquip customer benefit vero erodio dignissim qui blandit praesent lumet, con- ex ea commodo quat. duis autem vel eum iriure dolor and appears in the sectetuer adipiscing elit, sed diam nonummy nibh euis- invulputate velit esse molestie conseq. Placement of type dominant color. mod tincidunt ut laoreet dolore magnai blandit praesen. this block of copy headline 14pt should be no longer Veniam, quis nostrud exerci tation ullamcorper suscipit text hangs from the top of a grid square and extends through than 427 characters lobortis nisl ut aliquip ex ea commodo consequat. duis in length.” John Doe, autem vel eum iriure dolor in hendrerit in vulputate velit Account Manager esse molestie consequat, vel illum dolore eu feugiat nulla when creating a communications as many grid squares as necessary. it does not need to fill an facilisis at villum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis te feugait— piece in english, allow 30% extra entire square. headlines and body copy should always start fruis autem vel eum iriure dolor nulla. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy space on each page for language at the top of a page or directly under a photo, illustration, expansion that may result from chart or other element. text is usually left-justified. 4 translation. in compositions with text reversed out of large color fields, type is left-justified and should be indented the width of a gutter space from the edge of the color field. it should “Messaging text 29pt contains a type should be indented the width also be inset the width of a gutter space from the top of big idea or customer quote. text of a gutter space from the edge of the grid square. this applies to full-bleed pages as well is reversed to white. Lorem ipsum the color field and from the top of as bordered pages. dolor sit amet, sed diam nonummy the grid square. nibh euismod tincidunt. Laoreet Language translation allowance dolore magna aliquam erat volut- when creating a communications piece in english, allow pat lorum ipsom.” John Doe, headline 22pt here nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Veniam, quis nostrud exerci tation ullamcor- text always begins at the top per suscipit lobortis nisl ut aliquip ex ea commodo conse- a minimum of 30% extra space on each page for language Amazon Marketing Manager with big idea in the quat. duis autem vel eum iriure dolor. of a grid square, although not dominant color—in in hendrerit in vulputate velit esse molestie consequat, wisi enim ad minim veniam, quis nostrud exerci tation expansion that may result from translation. ullamcorper suscipit lobortis nisl ut aliquip e commodo necessarily at the top of a page. this case pMS 152cv. consequat. duis autem vel eum iriure dolor in hendrerit e in vulputate velit esse. Viritus adeso perche tutiie. body text can discuss market needs and customer Headline pt problems, describe a strategic initiative, product, service nulla facilisis at vero eros et accumsan et iusto odio dig- or solution, touch on key features and benefits, price/ nissim qui blandit praesent luptatum zzril delenit augue performance, tco and roi, and point out the key duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit differentiators of our product/service/solution/strategy amet, consectetuer adipiscing elit, sed diam nonummy (why it’s better than our competitors’ offering). if you nibh euismod tincidunt ut laoreet dolore magna aliquam are creating the original piece in english, always allow erat volutpat. at vero eos et accusam et justo duo dolores a minimum of 30% extra space for expansion with et ea rebum. Stet clita kasd gubergren. language translation. (9 pt) Lorum ipsum illius aperto. “pull quote contains duis autem vel eum iriure dolor in hendrerit in vulputate ut wisi enim ad minim veniam, quis nostrud exerci tation velit esse molestie consequat, vel illum dolore eu feugiat ullamcorper suscipit lobortis nisl ut aliquip exna aliquam a customer quote, nulla facilisis at vero eros et accumsan velit esse molestie erat volutpat. ut wisi enim ad minim veniam, quis nostrud selling point or key consequat, vel illum dolore eu feugiat nulla facilisis at exerci tation ullamcorper suscipit lobortis nisl ut aliquip customer benefit vero erodio dignissim qui blandit praesent lumet, con- ex ea commodo quat. duis autem vel eum iriure dolor and appears in the sectetuer adipiscing elit, sed diam nonummy nibh euis- invulputate velit esse molestie conseq. dominant color. mod tincidunt ut laoreet dolore magnai blandit praesen. this block of copy headline 14pt should be no longer Veniam, quis nostrud exerci tation ullamcorper suscipit than 427 characters lobortis nisl ut aliquip ex ea commodo consequat. duis in length.” John Doe, autem vel eum iriure dolor in hendrerit in vulputate velit Account Manager esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at villum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis te feugait— fruis autem vel eum iriure dolor nulla. 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