contentS > how we taLk > buiLdinG connectionS back forward Skip to next chapter 73 Building connections 4.1 To align business group messaging with our company-wide positioning and messaging, we Brand promise need to build connections between how we talk we can help you do that. about our products and services and how we express our brand. Company-wide positioning and messaging How do we simplify hp is simplifying your technology experiences. our customers’ experiences with technology? with what kind of product or service? what does this enable customers to achieve or accomplish? what are compelling Business group/segment messaging examples of this? Let me tell you more... Business group/segment value proposition the unique benefits hp offers customers