contentS > how we taLk > MeSSaGinG back forward Skip to next chapter 7 Messaging 4.1 as a world-leading information technology company, hp applies new thinking and ideas What we say to create more simple, valuable and trusted experiences with technology. our focus is to continuously improve the way our customers live and work through technology products Messaging is the first step in translating our and services, from the individual consumer to the largest enterprise. company-wide positioning into a conversation Simple we have with our customers, prospects, investors Making information technology simpler and each other. Each business group uses to use and manage… to give you the freedom messaging to relate our positioning uniquely to focus on what matters most to you. to its customers. Valuable Three concepts—simple, valuable and trusted— delivering experiences that customers find truly valuable… to give you the ability guide how we speak about HP as a company, to achieve results that count. and influence the way our business groups develop messaging for their products and Trusted services. These concepts are not applied engineering reliable products and services that are trusted by more customers… to give literally, word for word, but are used as you the confidence to do what you want to do. a creative springboard to inspire copy, PR and advertising, and business group product and services messaging.