contentS > how we Look > coLor back forward Skip to next chapter  Color 3.3 .0 introduction 1 Our vibrant color palette reflects the diversity (Placeholder image) .0 the hp brand 3 3.0 of our customers and their ambitions. It is how we look 7 appropriate for both consumer and business 3. composition 8 3. the Stretch 14 3.3 color 28 audiences. The pure, saturated hues are timeless and stay fresh without being trendy. one dominant color 29 Our full spectrum of color also helps reinforce color palette 30 print specifications 31 our dominance in imaging and printing by web and screen 32 3.4 photography 33 symbolizing the importance of great color to 3.5 illustration 51 3.6 hp invent logo 57 all of our markets. 3.7 typography 61 4.0 how we talk 68 5.0 Legal and trademark 79 6.0 contact information 82