contentS > how we Look > hp inVent LoGo back forward Skip to next chapter 57 HP invent logo 3.6 .0 introduction 1 The HP invent logo is our official corporate .0 the hp brand 3 3.0 logo. We use it as a corporate signature on how we look 7 company-wide applications such as stationery 3. composition 8 3. the Stretch 14 3.3 color 28 and building signage, and as a sign-off that 3.4 photography 33 accompanies copyright and legal information 3.5 illustration 51 on printed materials. 3.6 hp invent logo 57 Qualities 58 color, scale, size 59 placement 60 3.7 typography 61 4.0 how we talk 68 5.0 Legal and trademark 79 6.0 contact information 82 exaMpLeS of where we uSe the hp inVent LoGo: corporate stationery and business cards building signage and fleet vehicles back covers of collateral, direct mail and other printed materials, if space permits Secondary panels on packaging and point-of-sale materials, if space permits websites and product interfaces